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Articles About Digital Marketing
This is a big one. Digital marketing encompasses every aspect of your marketing efforts, and it has to be well-orchestrated to come off effectively. Learn what goes into our clients’ wins and how you can apply our knowledge to your business needs. From site builds and the importance of graphic design, to learning how to leverage customer data to build conversion rates––it’s all here. Let’s get your questions answered.
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The Importance Of Having A Privacy Policy For Your Website
Why does a privacy policy have to be on your radar?
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How We Got a 3x Increase in Ecommerce Results for a Customer
Looking for similar ecommerce results? Shopify can be considered user-friendly, but it's more cost-effective when set up and managed by Alt Media Studios - SEO & Shopify experts.
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The Importance of Image Optimization for Web Performance
Optimization of images holds a critical role in enhancing the performance of your website. By tailoring your images to be web-friendly, you not only ensure swift loading times but also deliver an improved user experience.
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Traditional Marketing vs. Digital Marketing
With the endless amount of marketing options, every business owner will have to make an important decision - Do I go with traditional marketing or digital marketing? What are the differences, and what are the pros and cons of each?
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Case Study: Increasing Conversions and Organic Search Traffic for a New Law Firm
How the experts at Alt Media Studios customized a client’s Google Ad services and used content to improve site traffic.
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Case Study: Web Design, PPC, and Social Media Marketing Triple Website Traffic for Luxury Apartments
Worthington Yards, in downtown Cleveland, Ohio needed a website and social media presence that reflected the luxury apartment’s cool, urban vibe. See how we took care of their social media.
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Case Study: Ad Campaign And Digital Marketing For Tinnerman Lofts Increase Site Traffic
Tinnerman Lofts, in Cleveland’s Ohio City neighborhood, was looking to promote their newly revamped property and website, and fill available leases. Read on to see what we did for them!
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Case Study: Custom Ad Campaigns Increase Website Traffic Across Family of Companies
Dalad Group, a large real estate developer, needed a digital marketing makeover for a few of their projects. Learn the results in this series of articles.
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Case Study: CRO for Content Marketing Boosts Conversions 15x
See how Alt Media was able to help Cleveland Bee Removal improve their click-through-rate (CRO).
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Case Study: Multi-Platform Social Media Marketing Campaign Brings Over 30% Increase In Followers
Otero Homes was looking to improve brand awareness and deepen their local reach on social media. Keep reading for the full story of how we managed their social media.
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Phishing Scams: What To Know
After having several of our clients victimized by real-life phishing scams, we've gathered the resources you need to keep yourself protected.
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Grow with Google: Boost Your Business Growth Through Brand Building
Join us at our new office location in Novelty and enjoy mixing with the team and tuning in for our first in-person Grow with Google workshop!
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Case Study: Improve Conversion Rate Optimization Using Blog Posts
Blogs may not be the key to conversions. However, small adjustments can alter the flow of traffic dramatically. See how the changes we made resulted in a 75% increase in blog pageviews.
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Case Study: Continued Video Marketing Maintains Increased Business Stream
You never know how a good marketing video can encourage business. Read how we helped a local manufacturer create videos that contributed to landing new contracts.
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Case Study: CRO Increases Leads For B2C Offline Sales
This client is a brick-and-mortar retailer whose website only provides lead generation. So, as a B2C site with offline sales, we optimized their site for online form submissions and phone calls.
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Does Image Quality Matter?
When you're thinking about the best way to market your product or service don't overlook the power of your pictures. From graphic design, photography, videography, digital ad design, or printed marketing materials, we can provide what you need.
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Case Study: Video Content Doubles SEO Traffic For Retail Website
In this case study, we’ll take a look at how we used video content on a retailer’s website to help them see a quantifiable increase in their website’s effectiveness.
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TV Ads vs. Youtube & Social Media Video Advertising
Trying to figure out if you really need to jump on this whole video advertising bandwagon? You've come to the right place. Here’s what you should consider before buying in.
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Case Study: SEO And CRO Improvements Increase Ecommerce Sales For Small Family Business
Learn how we helped a family owned business increase ecommerce sales & see a 136% increase in sales from organic search results while increasing conversion rates.
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Case Study: Offline Conversion Tracking Proves Google Ads Marketing Works
You’re spending the money on Google Ads, why not maximize the benefits? By importing your completed sales from Google Ads, Google will optimize towards customers who are more likely to make a purchase.
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Looking For A Fast, Cheap, & High-Quality Website?
Business owners are often looking for a fast, cheap website option, and they’ll find plenty. But a basic and well worn principle of work output comes into play.
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The Role of Data in Your Digital Marketing Strategy
The data you gather should not only be accurate but relevant to your company’s overarching business goals, whether it’s to increase website traffic, subscriptions, online purchases, etc.
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Social Media: Digital Marketing Blessing or Curse?
We're gonna let you in on a huge secret. If you've been unhappy with your return on investment in social media, you'll want to continue reading.
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Case Study: CRO Testing Leads To Increased Revenue for Ecommerce Business
Once SEO efforts rope in potential customers, are they actually buying, subscribing, or downloading? Find out how we used CRO to increase ecommerce sales for one customer.
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How to Get More from Your Advertising
Remember that time you made an incredible digital campaign, launched it, but then you were like, “Now What?” Yeah, we remember that too. Read on to learn how to rock your next digital campaign.
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Frequently Asked Questions - Starting Google PPC Ads
You’ve decided to start an online paid advertising campaign. Have questions about what to expect through this process? Keep reading. We’ll try to answer as many as possible below.
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Don't Use So Many Fonts!
Using an overabundance of fonts in your ads, this is a #designfail to avoid.
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Collect the Right Data with Key Performance Indicators
You can’t manage what you don’t measure. Every digital marketing action can be quantified, analyzed, and optimized to improve your business’ ROI.
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CRO - Conversion Rate Optimization: Real Talk for Real Results
Once visitors are on a site it’s vital to know what keeps them there, what they’re looking for, & what affects their purchasing habits. That’s where CRO (conversion rate optimization) comes in.
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Tips for Digital Marketers: Identify Your Ideal Customers with Buyer Personas
Buyer personas are semi-fictional representations of your ideal customers—people who happily purchase your goods or services and become loyal advocates of your brand.
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Case Study: Digital Marketing With Mobile Friendly Website, SEO, and CRO More Than Double Annual Sales For Ecommerce Company
Read how one customer saw a 126% increase in annual sales revenue as a result of our web development and search engine optimization.
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Tips for Digital Marketers: Understanding Email Remarketing & Retargeting Ads
The two main forms of remarketing are email remarketing and retargeting ad campaigns. In this article, we’ll explain the differences between the two and discuss the benefits of each strategy.
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Grow With Google OnAir Workshop Hosted Today!
The theme of today's workshop was "Sell Online This Holiday Season with E-Commerce Tools". Get tips below and re-watch the livestream presentation!
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Upcoming Google Event: Sell Online This Holiday Season
Kick start your customers’ holiday shopping season by marketing your business. We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, Google Ads, and more.
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Building a Brand from Scratch
Our graphic design and web development teams worked together to help a new brand get started.
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Custom Website Reflect Client Branding And Improves Mobile Friendly SEO
Calkins came to us for help primarily with their digital marketing efforts. We reviewed their website and were able to identify areas where their SEO could be improved.
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Case Study: Trustworthy Digital Marketing Agency Saves Small Business From SEO Scammers
Unfortunately, one of our new clients was recently targeted by a digital marketing scheme. We’ll discuss her story, how our team intervened to help, and what you can learn from her experience.
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Why Should You Invest in Video Marketing?
We’re often asked whether video marketing is worth the investment and the answer is a resounding ‘yes!’, here’s why.
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Now is Not the Time to Reduce Digital Marketing Efforts
With this sudden and completely unexpected loss of revenue due to the COVID-19 pandemic, conversations in business have quickly turned to, how can we drastically reduce our budget, while maximizing efficiency? How is this going to affect our digital marketing efforts?
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Digital Marketing Agency Creates Modern Minimalist Website And Marketing Plan For Trendy Downtown Apartments
In life and business being part of a good team can take you further. This experience with one of our customers shows why partnering with a professional is so vital.
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Digital Marketing Agency Helps Insurance Company Build Brand, Website, and Marketing Plan
Alt Media Studios can help you design your brand and blend it seamlessly into your marketing campaign. Read how we did that for Pronto Restaurant Insurance.
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5 Ways Remarketing Ads Can Benefit Your Business
On average, only 2 to 3% of ecommerce site visitors actually complete a purchase. Remarketing ads are crucial to beating these odds.
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How Does Paid Online Advertising Work?
The internet is brimming with creative ways to drive customers to your business’ website.
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Why Should I Have A Mobile-Friendly Website?
Responsive web design automatically adjusts the layout based on the device’s screen size (resolution), image size, and scripting abilities.
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Spring into action with Google's business insights tools
What were today's takeaways from our first Google event this year? Read below or watch the recording here!
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We Doubled the Number Of Organic Search Queries Ranking In the Top 10 On Google in One Month!
Does Paid Search Improve Organic Search Rankings? Yes, and we have the data to prove it!
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How Alt Media Studios Can Help: Print Marketing
Printed marketing material is a necessity for many businesses. We can design any kind of printed material you may need, from a business card and stationery to a series of product brochures.
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How Alt Media Studios Can Help: Logo Design
If you are starting a new business or giving your company a brand refresh, we can design a logo that captures your audience.
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How Alt Media Studios Can Help: Graphic Design
Professional, custom graphic design -- all done in-house with our team of graphic designers. We can help you with any of your graphic needs, no matter what size the job may be.
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How Alt Media Studios Can Help: Video
Market researchers have proven that 58% of prospective customers view companies as being more trustworthy and engaged with their customers if they have videos on their website. Now is the the time to have video content on your website and social media.
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How Alt Media Studios Can Help: Social Media Marketing
Communication is different than it used to be, and it will never be the same. Social media is far more than a trend; it has transformed the world. We can help leverage this technology for your company's benefit.
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How Alt Media Studios Can Help: Email Marketing
The best asset your company has is the list of current customers. Remarketing needs to be effective, but when it is, it allows your one-time customers to continue being your customers their entire lives.
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How Alt Media Studios Can Help: PPC
About 90% of traffic over the web begins by someone opening a search engine. This is the reason PPC, or pay-per click, marketing has become so imperative.
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How Alt Media Studios Can Help: SEO
Consumers expect instant results that provide all of these connections, and SEO, or search engine optimization, is what gives those consumers the best results. Proper SEO allows your brand to shine and give consumers precisely what they need and want.
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How Alt Media Studios Can Help: Mobile
Did you know that your website may get more traffic on mobile devices than on desktops? We‘ll ensure that your site content is optimized for a friction-free experience wherever your visitors are browsing.
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How Alt Media Studios Can Help: Web Development
We offer custom web design packages for businesses of every size. Our goal is customer satisfaction and success, so we are happy to adapt to the unique needs of your business.
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What is the Google Certification & Partnership?
As a Google Partner with a team that is Google Certified in web development, Alt Media Studios is ready to help take your website to new heights!
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Graphic Design
From business cards to brochures to t-shirts, we can design a variety printed marketing material for your business. We’ll ensure that all of your graphics are consistent in style and accurately represent your company.
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Videography Services
Some of the most valuable content that a website can produce are videos.
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What Kinds of Videos Are Beneficial for Your Website?
Market researchers have proven that over half of prospective customers view companies as more trustworthy and engaged with the community if they have videos on their website.
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What Is Branding & Why Is It Important?
Why is branding so important? There are at least five reasons.
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Why Should My Company Have a Google My Business Profile?
Google My Business profiles rank high in Google Search results, oftentimes at the very top of the list. Find out why your should have a public listing.
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7 Reasons to Promote Your Brand on Social Media
The simplest, most compelling reason for your business to be on social media is because your customers are.
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The Basics of Social Media Marketing
Social media is all about expressing yourself, interacting with others, and living in the moment. It hasn’t just changed how we communicate—it has transformed the world as we know it.
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What is SEO?
When you search for something online, you’re inundated with information: brands, solutions, services, products, and stories. Proper SEO allows your brand to shine and give consumers precisely what they need and want.
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Choosing an Effective SEO Partner
A skilled SEO company knows the difference between immediate results that damage your reputation and long-term success that upholds your good name.
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Paid Search & Advertising Basics
About 90% of online traffic begins by opening a search engine. For this reason, PPC (pay-per-click) marketing has become crucial to the success of any business.
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What Is the Difference Between Web Design and Web Development?
The terms web design and web development are often used interchangeably to describe the services of “web companies.”
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Every Business Wants to Have Reviews
Do you care about getting more reviews where it matters? Some companies who "specialize" in it will mislead you. How? What do we recommend?
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Consolidated Services
Consolidated Services recently had a responsive redesign completed on their website.
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Case Study: Targeted Google Ads Marketing Helps Business Make Sales And Clear Inventory
In our case study below, note how a client successfully collaborated with us to help manage and execute a Google Ad campaign...with excellent results!
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Spruce Up Your Holiday Marketing Plan
Our end of year Grow With Google event was held today. We are happy to share the headlines with you below...
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Rebranding and New Website Make Online Rentals Easier
We enjoy recommending and building website features that make your customer’s online experience better, and make operations easier on your end too!
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Get Productive with Digital Tools
Today's Grow With Google event focused on using digital tools to help organize, manage their time, collaborate with others and more. The featured tools can be useful for everyone, from parents and teachers to job seekers and business owners.
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SEO Sales Pitches - How to Handle?
We know our clients receive SEO sales calls from competitors, both local and overseas. Why do we consider this a good thing?
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Alt Media Presents at Keith Berr Studios
We were honored to present practical website and SEO tips to members of the ASMP at Keith Berr's studio!
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Google Marketing Live 2019
We benefited from a two-day presentation on a release of Google Ad products. Watch the keynote addresses here!
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Drive More Business with Google Ads
Alt Media Studios celebrated National Small Business Week in the community by hosting a livestream from Google today!
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Online Marketing Presentation for The Ohio Association for Senior Centers
Alt Media Studios was invited to present at the Ohio Association for Senior Centers (OASC) annual spring conference to explain the do's and don’ts for marketing on a low budget.
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2019 Kickoff Grow With Google Event
There's much more to a website than having a pretty template. Google experts discussed how to properly refresh your website and best SEO practices for 2019.
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Knolling - The Trend Of Overhead Photography
The word knolling is probably unfamiliar to you, but it’s meaning is not. Those overhead shots where products or items are laid out in a pleasing symmetrical order; that is called knolling photography.
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Google Partners Connect: B2B
What trends are currently changing the way business-to-business transactions take place? Here are the main points from today's livestream.
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Get Your Business Online Event Held Today
Watch today's livestream straight from Google on driving more business your way during the upcoming holiday season!
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Web Performance Made Easy (Google I/O)
Building a fast site today is not trivial. Google's presentation held today shows how to improve UX...watch how!
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Partners Connect, Automotive Trends
Learn success stories from automotive companies connecting with their customers through online marketing.
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An Interview with our Intern Trevor Neece
In honor of National Intern Day we interviewed our intern, Trevor Neece.
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Google Marketing Live 2018 Keynote Live Stream
Alt Media Studios hosted a private client event and livestream today. The highlights from the excellent presentation are here to enjoy!
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Google Partners Connect: Retail
Do you have an online store? Are you gearing up for holiday shopping? Even though it's summer, Google thinks you should! Here are some reasons why...
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Local Services Ads come to Cleveland!
Google’s Local Services Ads originally launched in a select few major cities in the USA, but now they’re available right here in Cleveland! We explain what they are, what the Google Guarantee is, and how they can benefit your business.
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Handling Negative Reviews
Recently a NY woman is being sued by her doctor for posting a negative review. What lessons can be drawn from this situation?
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Beachwood Middle School Student Eager to Learn Web Design
Alt Media Studios was happy to have an interested 8th grade Beachwood Middle School student shadow one of our web developers today!
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New Website for NO-SQUITO
We built a brand new website for NO-SQUITO that is mobile friendly and includes several features that facilitate ease of use and keep the page speed low.
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Jared the Intern Tells His Story
Jared Serre, our latest Intern, completed his senior project at Alt Media Studios just this week. Jared had been with us since the beginning of his school year in August 2017.
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Build a Local Search Presence
Today's Google Partners Connect event was a smashing success! Hosted by Alt Media Studios at LaunchHouse's conference room, we enjoyed a great turnout. Here are the points discussed in the livestream presentation by Google.
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New Custom Website Launched for Pro Finish!
All new branding and mobile friendly website for Pro Finish Painting and Drywall!
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Technical SEO or Content: Where Should You Focus Your Efforts?
It doesn't have to be either/or when it comes to technical SEO vs. content!
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Custom Mobile Friendly Landing Page for Parker Hannifin
Parker Hannifin leveraged our fast turnaround time to develop a a landing page for critical campaign.
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Better Page Speed Performance on a Landing Page
Page speed is an important ranking factor and affects traffic to your website. If your page speed is slow we can help speed it up!
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Mobile Friendly Website Redesign for Buckeye Surface Maintenance
Buckeye Surface Maintenance has a new mobile friendly website with a CMS!
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New Mobile Friendly Website for HBA of Greater Cleveland
A new mobile friendly custom website with many features has been launched for the HBA of Greater Cleveland!
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Mobile Friendly Website Redesign for Passov Group
A new mobile friendly design and lots of custom features went into Passov Group's new website!
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Website Redesign for Zimon LLC
Zimon LLC's website has undergone a redesign with a fresh new look and mobile friendly design.
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Google Partners Connect: Video
Videos are an integral feature of branding and promoting your business. Here are some principal takeaways from our Google Partners Connect livestream event today!
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Custom Web App and Mobile Friendly Website for Go Campus Solutions
We built a new mobile friendly website, custom web app and QR Code Tracker for Go Campus Solutions - it is legitimately awesome.
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The How and Why of Data Science in Marketing
What is data science and why is it important in your marketing strategy? More importantly, how can you use the data to your benefit? This blog explains.
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GYBO: Special Livestream Workshop - The Highlights
With a very successful turnout, Alt Media Studios hosted our 1st GYBO event of the year. Here are some of the main takeaways from the event!
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Why Think Like a Freak?
Our staff was encouraged to read Think like a Freak. How does thinking outside the box help your business? Here are some takeaways from the reading of this book.
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Google Workshop: Get Your Business Online
On February 21, Alt Media Studios will be hosting a Google workshop to help small businesses succeed on the web.
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New Custom Website for Peter Zaret and Sons Violins
Alt Media Studios is pleased to announce the launch of the newly designed Zaret and Sons website! Read the details here.
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Search or Display Advertising - Which Provides the Biggest Return?
Factors to consider when deciding which is ideal for your business and which would result in the most conversions.
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WUI Plant Services
WUI Plant Service's new custom website from Alt Media Studios takes their brand to a new level!
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Seaway Bolt
We recently redesigned the Seaway Bolt website to give it a fresh look and make it mobile friendly.
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Pete and Pete Container Service, Inc.
We recently launched the new Pete and Pete website, custom built to include purchasing that varies by zip code.
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Do I have full editing capabilities for my website?
Frequently asked questions about the access and editing capabilities you have with your website.
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Google Partners Connect Event: Theme - Mobile
Today's Google Partners Connect event hosted by Alt Media Studios saw our biggest turnout yet! The importance of mobile websites and mobile advertisements was the main topic. Why so important?
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Grow Your Business Online: Reach More Customers This Holiday Season
Today we hosted Google's presentation of "Reach More Customers This Holiday Season". Below are helpful notes and tips from industry experts we'd like to share with you!
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Is PPC Worth the Cost for Your Company?
While you may be hesitant at first, the reasons you should consider PPC marketing are numerous. Here are just a few that you should consider when you’re looking for a new SEO or marketing plan.
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The Underestimated Value of PPC Paid Advertising
Pay-per-click (PPC) advertising is too often considered a marketing model that is too expensive or ineffective as a selling tool, but proper knowledge of the technique’s benefits might show that it is exactly what you need if you’re seeking better online promotion and qualified leads at a cheaper price.
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Next GYBO Event Scheduled for 11/01/2017
The next Google-sponsored Grow Your Business Online event is scheduled for November 1st. We hope you can join us for a free, local workshop.
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10 SEO Trends Webmasters and Website Owners Cannot Ignore
Search engine optimization is constantly changing, meaning website owners have to make adjustments to be ahead of their competitors. Google is always getting smarter with many algorithm updates being made.
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Accelerating Growth: Winning New Paid Search Clients
This week Steve DiFranco and I had the privilege of traveling to Google's NYC office to attend a very helpful and relevant 1-day seminar. Below are just some of the things we took away to make us better equipped to serve our clients, with Google's help!
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Alt Media Studios is an Indium partner
Alt Media Studios is thrilled to announce a partnership with Indium, an insurance market access company out of Columbus, Ohio!
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Warner Search Group
Alt Media Studios recently performed a redesign on the Warner Search Group website.
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The Cavs Have A New Logo & We Love It
The Cleveland Cavaliers have a new shield logo for the 2017-18 season and we loved it so much we decided to play around with our logo and see what would happen.
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SEO Tips to Place Your Website on Top in Search Results
Alt Media Studios brings you SEO pro tips to help rank your website on top in search results.
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Google Partners Connect Event - Subject: Video
Today's livestream Google Partners Connect event was a success! The subject was pertinent to how video ads can help your business grow. Missed the event but want to know what it was about? Read below and catch the livestream here!
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Learning the How, Why and Where of Investing in SEO
If you’re putting content on your website and you are not accounting for the SEO search engine requirements, you are shortchanging yourself. There are many small language quirks that should be addressed and knowing how to target your audience correctly is key in moving forward and upward in SEO searches.
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Chamber of Commerce Meeting
Tried and true helpful tips in effective selling and marketing were provided at yesterday's HRCC breakfast meeting.
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What does the latest congressional measure mean for Internet security on your website?
Recently the United States repealed some Internet security rules which allows internet service providers to store and sell data related to individual browsing habits. What does this mean to you as a website owner?
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Keystone Home Inspection
Alt Media Studios recently performed a responsive redesign on the Keystone Home Inspection website
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Thousands of Compromised Joomla Websites
Open source content management systems will always be vulnerable to attacks, whereas if your code is private your site will be far more secure.
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Heights-Hillcrest Chamber of Commerce
This month Alt Media Studios joined the Heights-Hillcrest Chamber of Commerce to help raise awareness of our certified Google partnership to businesses in the area. This way they know they have a local Google Partner who can help them with their online business and marketing needs. Our 1st meeting was a great chance to get to know other members.
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Google Partners Connect: Real Estate
On March 15, 2017, Alt Media Studios co-hosted an event with Google on the topic of digital marketing for the real estate industry.
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Why You Should NOT Use a DIY Website Builder
While you may want to save money, DIY website builders may not be the way to do that. Here are some reasons to avoid them.
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What is Kerning? Why to Avoid Bad Kerning In Your Ads
Bad kerning ruins good ads! Don't be a #designfail this year.
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In 2017, Look for These Trends in Digital Marketing and Video Content
It’s a new year, and that means considering how your business can continue to market itself using video content and other forms of marketing in 2017. We at Alt Media Studios are proud of our position at the forefront of digital marketing. These are the developments we anticipate over the coming year.
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Mobile Sites and Your Marketing Strategy
Ever since April of 2015, Google has been pushing for site owners to make sure their sites are mobile-friendly. This has required an adjustment in the way we analyze marketing data. Read more here...
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Terry Bork
Terry Bork is a Lifelong Athlete Race Team solo rider. Alt Media Studios created a website to highlight Terry's accomplishments.
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Revolutionize Your 2017 Marketing Strategy!
Although you have probably put forth some effort into marketing your B2B organization, there are a lot of things you can do differently. Here are some things to consider.
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Advantages of Paid Online Advertising
While you may have a great business and a great website, you might not be appearing in the Google search results as highly as you'd like. Find out how Alt Media Studios can help your business using paid online advertising.
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What Impact Does HTTPS / SSL Have On Google Search Rankings?
Recently we did a little live testing to see what impact HTTPS has on Google search, following their recommendations to use HTTPS earlier this year. Read more about the results here.
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Web Design and The Telephone
The #1 complaint people have about their web designer is that they can't get them to respond. Why is that?
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Why Should You Use Video on Your Business Website?
Visual marketing is a powerful tool which increases interactions. Find out how videos that are informative, and not an obvious sales push, are very effective at demonstrating the benefits of your product or services and prompting the viewer to take action.
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Avoid Shady SEO Tactics
Do you feel like the SEO tactics your website is using are outdated? Learn about some shady SEO tactics and why Alt Media Studios is different.
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Spike in WordPress Hacks
A large number of WordPress sites are being hacked! Find out why Alt Media Studios web design is superior.
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Interview With the Owner Regarding Our Name Change
Our customers are wondering, "Why change your company name?" I interviewed the owner of Ohio Connect to answer that question for all our customers' benefit.
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Negative SEO Factors
Find out some of the factors that will harm your web presence and SEO efforts.
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New Graphic Designer on Staff
Alt Media Studios proudly welcomes Coletta Uliano to our staff as our new graphic designer.
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Expectations for SEO
A lot of people have the wrong expectations about what SEO is and what results it will produce. Find out what the SEO process involves and why you might need to adjust how you think about results.
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5 MUST-DO SEO Tactics for Every Small Business
An article about the 5 essential steps that every small business should take in creating a presence on the web.
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Why Local Businesses Need Online Marketing
A recent Inc.com article gave plenty of statistics indicating the need for all businesses (even small/local businesses) to invest in online marketing.
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Google Update: Panda 4.0 and What You Need To Know.
Google recently released an update under the guise of Panda 4.0 to improve Search Engine Results Page user experience. Here's what you need to know about this update.
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Microsoft Rushes to Fix Browser After Attacks
Over the weekend, Microsoft Corp rushed to fix a bug in the popular web browser, Internet Explorer, after being informed by a security firm that “Hackers may have already exploited it in attacks on some U.S. Companies.”.
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Does the 'Heartbleed' bug affect Alt Media Studios customers?
Here at Alt Media Studios, we don't care too much for bugs. Software bugs, bed bugs, bugs the CIA might have placed in our office - we don't approve of any of them. So when we heard about the "Heartbleed" bug that has affected many major websites we wanted to check if any of our customers who host websites with us were affected.
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SEO Seminar presented by Alt Media Studios
On January 9th 2014, our Lead Developer Steve DiFranco gave a presentation about the "Do's and Don'ts" of Search Engine Optimization and Social Media Marketing. We had an opportunity to meet a good number of you at the seminar that was put on by the Better Business Bureau and answer a few of your questions.
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Mobile Web Use has Doubled Since 2009
Smartphones are becoming the new norm for accessing the internet. The multipurpose "smartphone" is replacing the old-school one-trick-phones and this change is influencing how Americans view the web. As such, business web pages need to change as well. Here are some things to consider for your business web page and why you should have a mobile version.
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Email Leads the Way in Internet Marketing
With so many different Internet marketing options, which one will provide the best return for your company?
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Update: How Valuable are META Keywords?
A few months ago we posted an article that referenced Google's initiative to begin ignoring the META keyword tag. Within the past few months, we've received an update from Bing regarding their views of the META keyword tag.
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How valuable are META keywords?
If you've ever been advised about building or optimizing your website, you've likely heard about META data and the need for them. Well, things have changed on the Internet (big surprise) and you should be aware of the current value of META keywords.
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Scam Alert!
We have received several questions regarding an alleged bill which many businesses have been receiving in the mail from DNS Services. THIS IS NOT LEGITIMATE!
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A future with fewer mobile apps?
How many apps do you have on your smartphone? If that's an unwieldy number today, expect it to slim down considerably in the future.
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Google Apps Authorized Reseller
Alt Media Studios has recently been authorized by Google as a support provider for Google Apps!
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Has the Current Economic Situation in Northeast Ohio Shaken Consumer Trust?
We are proud to announce that one of our long-time customers, Rachel Daniel of Synergy Marketing Strategy & Research, Inc., will complete her doctorate at CASE's Weatherhead School of Management this coming May. She is currently conducting research to address the issue of trust in Northeast Ohio's industries and firms. We believe the subject of her dissertation "trust" is extremely important to our region's economy and to small businesses.
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New Custom Facebook Plugin
Facebook provides an API which allows developers to customize websites based on Facebook data. Today we developed a custom plug-in for one of our customers, displaying their Facebook wall directly on their website.
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BBB "Get Noticed" Program
This week we became the first web development firm to join the Cleveland BBB "Get Noticed" Program.
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"Google Account Already Exists" in Google Apps
Google Apps is amazing, but if you are setting up your administrator account and there is an existing Google Account for that username, you may be stuck as we were. Here's how to resolve your problem.
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Alt Media Studios Receives Better Business Bureau Accreditation
Alt Media Studios announced today that it has received Better Business Bureau (BBB) accreditation.
