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Remember that time you made an incredible digital campaign, launched it, but then you were like, “Now What?” Yeah, we remember that too. Read on to learn how to rock your next digital campaign.
Remember that time you made an incredible digital campaign, launched it, but then you were like, “Now What?” Yeah, we remember that time too. Read on to learn how to rock your next digital campaign.
Not sure what kind of goals a campaign should have? Ask yourself: What’s our marketing objective (MO) for this ad campaign?
What metric (key performance indicator or KPI) do we need to improve to make our MO?
Voila! Your campaign goal is the value the KPI has to hit for the campaign to be a success!
To set a target for your Cost per acquisition (CPA) and Return on Ad Spend (ROAS), you need to know your Customer Lifetime Value (CLV).
Eager to start a campaign with your newfound knowledge but not sure where to start? Click here to learn how paid advertising works, or here for more information on creating campaign goals with Google Ads. And be sure to come back to our handy blog for more tips on getting the most from your digital marketing!
But now that you’re duly impressed with our knowledge and helpfulness, why not let us help you directly? As a full-service Digital Marketing Agency, we can help you take your marketing campaigns from think tank infancy to full-on conversion greatness. Even better, we’ll manage all the tracking and analytics in-between.
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