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Articles & Resources
Helpful articles about digital marketing & web development for all industries.
One-Stop Marketing Resource for Your Business
After reading our tips for digital marketing and articles about design are you ready to make a change? Then let’s get to it. Alt Media Studios’ in-house team can help with email marketing and branding, fine-tuning your company’s social media plan, and boosting your website’s SEO and conversion rates. Our paid advertising specialists bring new visitors to your site while web design experts ensure a top-notch user experience. Skilled graphic designers work with our video marketing team to then showcase the best of your company to potential clients. Mix in some engaging written content and you’ve got a comprehensive take on digital marketing for absolutely every business out there. Reach out to learn more!
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AI and Your Digital Marketing Campaign
How can you integrate the latest and greatest technologies into your company’s digital marketing campaign?
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AI Overviews and Search Engine Optimization
You’ve likely noticed that your online searches these days are yielding robust, sometimes lengthy AI-generated answers to queries of every possible type. How can you harness the power of AI overviews?
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Best Website Design Trends for 2025
As 2025 gets rolling at full tilt, you might decide that this is the year you spring for a website upgrade. How can you tap into the best design ideas to ensure that your shiny, new website works well for you and–arguably more importantly–your clients?
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How To Choose An SEO Company
You know you need a solid SEO strategy, and that a digital marketing agency can help with that, but how can you know if an SEO company is a good fit for your business needs?
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What Is Backlinking, And Why Is Backlinking Important For SEO?
One central strategy to improving your website’s online ranking in search results is to improve backlink building. What is this practice, and how can it boost SEO performance?
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Back to Basics: Strength In Simplicity
How do you make your website stand out from the crowd, but in the best way possible?
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Psychology and Website Design?
Psychology is a discipline that our website design team taps into frequently as they make key decisions and suggestions. Learn more about what informs our approach.
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Why Is Google Analytics Important?
Where should you direct your marketing efforts for the biggest payoff? How can you increase site traffic? These questions and more can be answered by using Google Analytics. Here’s why we love it and recommend it to our customers.
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Dangers of DIY Website Creation: Search Traffic Drop Off
Ever think to yourself, "Why should I work with a digital marketing agency when I can do this myself?” Well, let's answer that question, and look at a real life cautionary tale.
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The Importance Of Having A Privacy Policy For Your Website
Why does a privacy policy have to be on your radar?
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Instagram vs. Facebook Ads–Which Should You Choose?
Instagram Ads vs. Facebook Ads - you might be wondering if one is better than the other, or if both warrant a place in your ad spend budget. The truthful answer is, as always, it depends!
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What’s the Cost of Instagram Ads?
How much do Instagram ads cost? What services do you need to make the most of ads on Instagram? How can you save on Instagram advertising costs? Keep reading to find out!
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What Are Google Search Updates?
We’re going to break down why Google updates are important, how they improve the user experience, and how they can lend themselves to making sure your website stays relevant.
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What’s the Cost of YouTube Advertising?
How much do YouTube ads cost? What different kinds of ads are there to choose from? What’s the most sensible way to utilize YouTube ads in a way that’s cost-effective? We’re going to cover all of that and more today so your business can be YouTube ad-smart!
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Alt Media Studios Named a 2023 Best Of Ohio Award Winner by UpCity!
The team at Alt Media Studios is delighted to announce that we have been named a 2023 Best of Ohio award winner by UpCity!
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How to Choose a Web Design Company
Every business has different needs and goals, and your web design company should be able to align itself with them. That means not every option will be the best fit. So how can you choose the right web designer? We'll discuss 5 signs of a quality web design company that will help you with your search.
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Grow With Google AI Workshop - Happening Soon!
Nearly one third of small business owners are interested in how to use AI tools. Learn how AI can help your small business work smarter & more efficiently.
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The Importance of Image Optimization for Web Performance
Optimization of images holds a critical role in enhancing the performance of your website. By tailoring your images to be web-friendly, you not only ensure swift loading times but also deliver an improved user experience.
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Traditional Marketing vs. Digital Marketing
With the endless amount of marketing options, every business owner will have to make an important decision - Do I go with traditional marketing or digital marketing? What are the differences, and what are the pros and cons of each?
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Benefits of Custom Enterprise Software
At Alt Media Studios we specialize in creating nuanced, tech-based solutions for common business problems. Custom enterprise software is software that’s created from a holistic perspective of the users’ needs to produce a comprehensive solution. Read on to see some of the benefits of custom enterprise software.
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Why You Need a Strong Brand Identity - Branding & Style Guide Success
Every business needs a brand, and every brand benefits from a brand and style guide. Are you an established business who is looking to re-brand? A brand and style guide will help you and your team make the transition as easy as possible.
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Should I Launch My Website Before Every Page is Developed?
Launching a website is one of the most important steps you can take in both the short and long term success of your business. We'll discuss why you shouldn’t wait for your website to be “perfect” or even completely “done” before you launch.
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Phishing Scams: What To Know
After having several of our clients victimized by real-life phishing scams, we've gathered the resources you need to keep yourself protected.
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How Alt Media Can Help with Domain Hosting & Renewal
Whether your website crashes, or domain hosting issues threaten business, the time to find a partner for everything web-based is now, well before it becomes an issue.
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Does Image Quality Matter?
When you're thinking about the best way to market your product or service don't overlook the power of your pictures. From graphic design, photography, videography, digital ad design, or printed marketing materials, we can provide what you need.
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TV Ads vs. Youtube & Social Media Video Advertising
Trying to figure out if you really need to jump on this whole video advertising bandwagon? You've come to the right place. Here’s what you should consider before buying in.
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How Typography Affects Website Performance & Online Conversions
Why should you pay special attention to the typography design on your website? Studies have shown that it has a powerful effect on your site visitors’ focus, comprehension, and perception of your content.
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Looking For A Fast, Cheap, & High-Quality Website?
Business owners are often looking for a fast, cheap website option, and they’ll find plenty. But a basic and well worn principle of work output comes into play.
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Why Contrast Is Important In Design
Nothing will discourage a potential customer more than an ad or website that's hard to read. Contrast may sound like a minor thing, but it's one of the most important principles of a well designed ad or website.
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The Role of Data in Your Digital Marketing Strategy
The data you gather should not only be accurate but relevant to your company’s overarching business goals, whether it’s to increase website traffic, subscriptions, online purchases, etc.
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Social Media: Digital Marketing Blessing or Curse?
We're gonna let you in on a huge secret. If you've been unhappy with your return on investment in social media, you'll want to continue reading.
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How to Get More from Your Advertising
Remember that time you made an incredible digital campaign, launched it, but then you were like, “Now What?” Yeah, we remember that too. Read on to learn how to rock your next digital campaign.
