Resources

How Typography Affects Website Performance & Online Conversions

Why should you pay special attention to the typography design on your website? Studies have shown that it has a powerful effect on your site visitors’ focus, comprehension, and perception of your content.

Looking For A Fast, Cheap, & High-Quality Website?

Business owners are often looking for a fast, cheap website option, and they’ll find plenty. But a basic and well worn principle of work output comes into play.

Why Contrast Is Important In Design

Nothing will discourage a potential customer more than an ad or website that's hard to read. Contrast may sound like a minor thing, but it's one of the most important principles of a well designed ad or website.

The Role of Data in Your Digital Marketing Strategy

The data you gather should not only be accurate but relevant to your company’s overarching business goals, whether it’s to increase website traffic, subscriptions, online purchases, etc.

Social Media: Digital Marketing Blessing or Curse?

We're gonna let you in on a huge secret. If you've been unhappy with your return on investment in social media, you'll want to continue reading.

Helping an Online Retailer Turn Visitors Into Customers with Conversion Rate Optimization

Once SEO efforts rope in potential customers, are they actually buying, subscribing, or downloading? Find out how we used CRO to increase ecommerce sales for one customer.

How to Get More from Your Advertising

Remember that time you made an incredible digital campaign, launched it, but then you were like, “Now What?” Yeah, we remember that too. Read on to learn how to rock your next digital campaign.

Frequently Asked Questions - Starting Google PPC Ads

You’ve decided to start an online paid advertising campaign. Have questions about what to expect through this process? Keep reading. We’ll try to answer as many as possible below.

Collect the Right Data with Key Performance Indicators

You can’t manage what you don’t measure. Every digital marketing action can be quantified, analyzed, and optimized to improve your business’ ROI.

Conversion Rate Optimization: Real Talk for Real Results

Once visitors are on a site it’s vital to know what keeps them there, what they’re looking for, & what affects their purchasing habits. That’s where conversion rate optimization comes in.

Tips for Digital Marketers: Identify Your Ideal Customers with Buyer Personas

Buyer personas are semi-fictional representations of your ideal customers—people who happily purchase your goods or services and become loyal advocates of your brand.

Growing Organically: How We Helped an Online Retailer See Record Sales

Read how one customer saw a 126% increase in annual sales revenue as a result of our web development and search engine optimization.

Tips for Digital Marketers: Understanding Email Remarketing & Retargeting Ads

The two main forms of remarketing are email remarketing and retargeting ad campaigns. In this article, we’ll explain the differences between the two and discuss the benefits of each strategy.

Building a Brand from Scratch

Our graphic design and web development teams worked together to help a new brand get started.

How an SEO Review Resulted in an SEO Friendly Website

Calkins came to us for help primarily with their digital marketing efforts. We reviewed their website and were able to identify areas where their SEO could be improved.

A Case Study: Exposing Common Scams in SEO & Digital Marketing

Unfortunately, one of our new clients was recently targeted by a digital marketing scheme. We’ll discuss her story, how our team intervened to help, and what you can learn from her experience.

Why Should You Invest in Video Marketing?

We’re often asked whether video marketing is worth the investment and the answer is a resounding ‘yes!’, here’s why.

How We Helped a Customer Make Urgent Updates When the Pandemic Hit

If your business has shifted online and you urgently need your website updated, or new capabilities added to your site to better accommodate your customers or your staff, we can help!

Now is Not the Time to Reduce Digital Marketing Efforts

With this sudden and completely unexpected loss of revenue due to the COVID-19 pandemic, conversations in business have quickly turned to, how can we drastically reduce our budget, while maximizing efficiency? How is this going to affect our digital marketing efforts?