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Articles & Resources
Helpful articles about digital marketing & web development for all industries.
One-Stop Marketing Resource for Your Business
After reading our tips for digital marketing and articles about design are you ready to make a change? Then let’s get to it. Alt Media Studios’ in-house team can help with email marketing and branding, fine-tuning your company’s social media plan, and boosting your website’s SEO and conversion rates. Our paid advertising specialists bring new visitors to your site while web design experts ensure a top-notch user experience. Skilled graphic designers work with our video marketing team to then showcase the best of your company to potential clients. Mix in some engaging written content and you’ve got a comprehensive take on digital marketing for absolutely every business out there. Reach out to learn more!
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Should I Launch My Website Before Every Page is Developed?
Launching a website is one of the most important steps you can take in both the short and long term success of your business. We'll discuss why you shouldn’t wait for your website to be “perfect” or even completely “done” before you launch.
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Phishing Scams: What To Know
After having several of our clients victimized by real-life phishing scams, we've gathered the resources you need to keep yourself protected.
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How Alt Media Can Help with Domain Hosting & Renewal
Whether your website crashes, or domain hosting issues threaten business, the time to find a partner for everything web-based is now, well before it becomes an issue.
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Does Image Quality Matter?
When you're thinking about the best way to market your product or service don't overlook the power of your pictures. From graphic design, photography, videography, digital ad design, or printed marketing materials, we can provide what you need.
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TV Ads vs. Youtube & Social Media Video Advertising
Trying to figure out if you really need to jump on this whole video advertising bandwagon? You've come to the right place. Here’s what you should consider before buying in.
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How Typography Affects Website Performance & Online Conversions
Why should you pay special attention to the typography design on your website? Studies have shown that it has a powerful effect on your site visitors’ focus, comprehension, and perception of your content.
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Looking For A Fast, Cheap, & High-Quality Website?
Business owners are often looking for a fast, cheap website option, and they’ll find plenty. But a basic and well worn principle of work output comes into play.
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Why Contrast Is Important In Design
Nothing will discourage a potential customer more than an ad or website that's hard to read. Contrast may sound like a minor thing, but it's one of the most important principles of a well designed ad or website.
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The Role of Data in Your Digital Marketing Strategy
The data you gather should not only be accurate but relevant to your company’s overarching business goals, whether it’s to increase website traffic, subscriptions, online purchases, etc.
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Social Media: Digital Marketing Blessing or Curse?
We're gonna let you in on a huge secret. If you've been unhappy with your return on investment in social media, you'll want to continue reading.
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How to Get More from Your Advertising
Remember that time you made an incredible digital campaign, launched it, but then you were like, “Now What?” Yeah, we remember that too. Read on to learn how to rock your next digital campaign.
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Frequently Asked Questions - Starting Google PPC Ads
You’ve decided to start an online paid advertising campaign. Have questions about what to expect through this process? Keep reading. We’ll try to answer as many as possible below.
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Don't Use So Many Fonts!
Using an overabundance of fonts in your ads, this is a #designfail to avoid.
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Collect the Right Data with Key Performance Indicators
You can’t manage what you don’t measure. Every digital marketing action can be quantified, analyzed, and optimized to improve your business’ ROI.
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CRO - Conversion Rate Optimization: Real Talk for Real Results
Once visitors are on a site it’s vital to know what keeps them there, what they’re looking for, & what affects their purchasing habits. That’s where CRO (conversion rate optimization) comes in.
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Tips for Digital Marketers: Identify Your Ideal Customers with Buyer Personas
Buyer personas are semi-fictional representations of your ideal customers—people who happily purchase your goods or services and become loyal advocates of your brand.
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Tips for Digital Marketers: Understanding Email Remarketing & Retargeting Ads
The two main forms of remarketing are email remarketing and retargeting ad campaigns. In this article, we’ll explain the differences between the two and discuss the benefits of each strategy.
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Building a Brand from Scratch
Our graphic design and web development teams worked together to help a new brand get started.
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Why Should You Invest in Video Marketing?
We’re often asked whether video marketing is worth the investment and the answer is a resounding ‘yes!’, here’s why.
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Now is Not the Time to Reduce Digital Marketing Efforts
With this sudden and completely unexpected loss of revenue due to the COVID-19 pandemic, conversations in business have quickly turned to, how can we drastically reduce our budget, while maximizing efficiency? How is this going to affect our digital marketing efforts?
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5 Ways Remarketing Ads Can Benefit Your Business
On average, only 2 to 3% of ecommerce site visitors actually complete a purchase. Remarketing ads are crucial to beating these odds.
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How Does Paid Online Advertising Work?
The internet is brimming with creative ways to drive customers to your business’ website.
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Why Should I Have A Mobile-Friendly Website?
Responsive web design automatically adjusts the layout based on the device’s screen size (resolution), image size, and scripting abilities.
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How Alt Media Studios Can Help: Print Marketing
Printed marketing material is a necessity for many businesses. We can design any kind of printed material you may need, from a business card and stationery to a series of product brochures.
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How Alt Media Studios Can Help: Logo Design
If you are starting a new business or giving your company a brand refresh, we can design a logo that captures your audience.
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How Alt Media Studios Can Help: Graphic Design
Professional, custom graphic design -- all done in-house with our team of graphic designers. We can help you with any of your graphic needs, no matter what size the job may be.
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How Alt Media Studios Can Help: Video
Market researchers have proven that 58% of prospective customers view companies as being more trustworthy and engaged with their customers if they have videos on their website. Now is the the time to have video content on your website and social media.
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How Alt Media Studios Can Help: Social Media Marketing
Communication is different than it used to be, and it will never be the same. Social media is far more than a trend; it has transformed the world. We can help leverage this technology for your company's benefit.
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How Alt Media Studios Can Help: Email Marketing
The best asset your company has is the list of current customers. Remarketing needs to be effective, but when it is, it allows your one-time customers to continue being your customers their entire lives.
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How Alt Media Studios Can Help: PPC
About 90% of traffic over the web begins by someone opening a search engine. This is the reason PPC, or pay-per click, marketing has become so imperative.
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How Alt Media Studios Can Help: SEO
Consumers expect instant results that provide all of these connections, and SEO, or search engine optimization, is what gives those consumers the best results. Proper SEO allows your brand to shine and give consumers precisely what they need and want.
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How Alt Media Studios Can Help: Mobile
Did you know that your website may get more traffic on mobile devices than on desktops? We‘ll ensure that your site content is optimized for a friction-free experience wherever your visitors are browsing.
