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A lot of people have the wrong expectations about what SEO is and what results it will produce. Find out what the SEO process involves and why you might need to adjust how you think about results.
FIRST PAGE ORGANIC SEARCH RANKINGS GUARANTEED!
500% INCREASE IN LEADS!
These sound like great promises that would benefit your company, right?
Unfortunately, a lot of website owners fall into the trap of believing that Search Engine Optimization (SEO) companies can guarantee their first page rankings or increase leads overnight. The truth is, search engine rankings are highly volitile and even Google states that "No one can guarantee a #1 ranking on Google".
So, as someone who owns a website, what expectations should you have regarding SEO? Why should you invest in it if results aren't guaranteed?
Search Engine Optimization used to mainly focus on keyword targeting and link building. While those are still factors, the SEO process has expanded to include, among a host of other factors, content building, user experience, page speed and accessibility, mobile friendliness, analysis of competition, crawlability, social media marketing, etc. There are literally hundreds of factors that search engines examine to determine the rankings for websites. So what does that mean for you? It means that if you don't have someone dedicated to deciphering all the factors and constantly working on improving your site to make sure each factor is improved as much as possible, you're going to fall behind. The good news is, it is possible to be a player in the rankings game if you use a company that isn't working towards the short term goal of ranking on the first page. The company you choose for SEO work needs to be aware of the factors, and have a process for implementing change so that you will see results in time. So what is this process?
Alt Media Studios contracts with website owners for SEO to improve rank, but also to make sure their site stays up to date. The process can be broken down like this:
So now that you know the process, realize that each step is contingent on the previous one. The digital marketing analysts at Alt Media Studios won't guarantee page rankings, but they will audit your site, determine what needs to be fixed, prioritize fixes, decide what investments need to be made by the website owner, work on off site engagement, and get results OVER TIME. They also won't promise how much time the results take because it is impossible to know for sure. So what should you take away from this information?
So why invest in SEO? Because even small improvements made over a short time, can have an impact on creating customers.
Optimization of images holds a critical role in enhancing the performance of your website. By tailoring your images to be web-friendly, you not only ensure swift loading times but also deliver an improved user experience.
With the endless amount of marketing options, every business owner will have to make an important decision - Do I go with traditional marketing or digital marketing? What are the differences, and what are the pros and cons of each?
Launching a website is one of the most important steps you can take in both the short and long term success of your business. We'll discuss why you shouldn’t wait for your website to be “perfect” or even completely “done” before you launch.