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How many apps do you have on your smartphone? If that's an unwieldy number today, expect it to slim down considerably in the future.
(CNN) - How many apps do you have on your smartphone? If that's an unwieldy number today, expect it to slim down considerably in the future.
ABI Research recently predicted that in coming years, smartphone users around the world will be downloading and using fewer and fewer apps.
What will they be doing instead? Using the mobile Web more and more, according to senior analyst Aapo Markkanen.

Depending on how it’s done, ads could fall flat or be just right, prompting a click through, a conversion, or a sale.

Not every in-your-face trend is worth following. Here we’ve curated some of our top suggestions based on what we’ve seen work for our clients and their customers. The focus is (or should be) on website users, after all.

Where should you direct your marketing efforts for the biggest payoff? How can you increase site traffic? These questions and more can be answered by using Google Analytics. Here’s why we love it and recommend it to our customers.