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Do you have an online store? Are you gearing up for holiday shopping? Even though it's summer, Google thinks you should! Here are some reasons why...
Watch the complete livestream here:
An opening sequence and nice case study introduced the livestream presentation by Google, who shared the experience of John's Crazy Socks, a family business ran by John & Mark Cronin. They are a father and son team fulfilling John's dream of selling fun and crazy designed socks. Their biggest challenge was reaching customers during the non-selling season and Google AdWords was the way they were able to not just avoid laying employees off but thriving.
After
the
video,
there
were
some
opening
comments
by
the
chairman
for
the
event, Cedric
Lewis,
who
is
an
Associate
Account
Strategist
with
Google
in
Mountain
View,
CA.
First
on
the
list
of
presenters
was Joanna
Aston -
Senior
Account
Executive.
She
compared
the
beginning
of
Google
around
1997
where
5%
had
access
to
Internet
to
now
(2018)
with
over
50%.
Smartphones
have
now
been
around
for
11
years
and
it
has
changed
everything.
By
2020
there
will
be
1,000,000
devices
coming
online
every
hour.
In
2017
$2.3
trillion
generated
by
eCommerce.
1
in
4
came
from
mobile.
Google's
motto
is:
"Focus
on
the
user
and
all
else
will
follow",
this
determines
how
they
develop
their
products.
Online
search
behaviors
that
are
common
today
1) We've become more curious
2) We've become more demanding
3) We've become more impatient
The
chairman
went
on
to
mention
the
Google
Partners
in
the
room
where
the
presentations
were
taking
place.
He
defined
Google
Partners
for
those
watching
in
by
explaining
the
certifications
and
exams
they
would
take
and
obtain.
In
addition,
Google
Partners
manage
a
number
of
accounts
successfully
for
their
clients
and
meet
Google's
high
standards
for
advertising
online,
helping
businesses
thrive.
Next,
a
video
of
Sean
McCormick
was
presented
showing
his
company, Manitoba
Mukluks.
Mukluks
are
fur
boots.
Obviously,
his
challenge
was
branding
and
he
needed
to
capture
people
searching
not
for
mukluks
but
for
those
looking
for
fur
boots,
comfortable
slippers
and
footware,
and
other
synonyms
to
help
him
sell
his
products.
Google
AdWords
was
the
key
for
growing
his
business.
While
2,000
pairs
were
sold
in
his
1st
year,
that
jumped
to
200,000
pairs
in
2nd
year
with
the
aid
of
Google
AdWords.
The
next
presenter
was Carly
Fitterman,
Agency
Account
Strategist.
Three pillars for successful online advertising:
1) Be there
Need to meet our consumers in their moment of need. Google will help us.
2) Be valuable
Quality score affected by title and structure of ads on search. We also need to make sure we are using audiences correctly.
3) Be quick
Use audiences to reach the right people through:
Leverage all the different features of Google AdWords - and we as Google Partners can help with this! We can help:
Keep
in
mind
that
more
than
half
of
all
visitors
will
abandon
your
mobile
website
if
it
takes
longer
than
3
seconds
to
load.
Also
new
to
this
is
the
Speed
Impact
Calculator
and
the
AMP
(Accelerated
Mobile
Pages),
faster
than
standard
mobile
pages.
Holidays
should
be
in
your
sights
as
a
business
owner,
so
there
is
a
need
to
start
preparing
for
your
marketing
strategy.
Plan
to
win
this
season!
Do
so
by
getting
the
help
you
need
from
a
Google
Partner.
The
presentation
was
followed
by
a
live
Q&A
session.
We appreciate those that came to the event and look forward to hosting next month's presentation! If you would like us to start a marketing campaign for your business, please contact us today!
As a Grow with Google partner, Alt Media Studios was thrilled to host an Exclusive Partner Livestream entitled "Intro to Google AI for SMBs" on Tuesday, December 17, 2024 at the Comfort Inn in Mayfield Heights, Ohio. You can view the livestream below.
Artificial Intelligence (AI) is a powerful technology that can help simplify business tasks and create new opportunities for small businesses....
The theme of today's workshop was "Sell Online This Holiday Season with E-Commerce Tools". Get tips below and re-watch the livestream presentation!
Kick start your customers’ holiday shopping season by marketing your business. We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, Google Ads, and more.