Why Think Like a Freak?

Our staff was encouraged to read Think like a Freak. How does thinking outside the box help your business? Here are some takeaways from the reading of this book.

Think like a Freak

Recently the owner of Alt Media Studios, Steve DiFranco, purchased all of his staff members the book entitled Think like a Freak, written by the writers of the Freakonomics series Steven D. Levitt & Stephen J. Dubner. Quite honestly, reading this book gave me renewed motivation to pick up books and read from time to time. More imporantly, though, it encouraged me to think outside the box and avoid herd mentality. Just because something is and has been done for ages, there may be valid reasons for reconsidering a process as there just might be a better way of doing things, saving you time and money (and stress). Although the "work smarter, not harder" idea was one of my personal takeaways from reading this book, it was by no means the only one. 

Steve had explained when giving us the books that he enjoyed reading it not long ago and was something he and the development team here have adopted as a way of thinking when it comes to coming up with solutions for designing and developing a user experience for the websites they build for our customers. Many times our customers have an idea when it comes to the websites they envision having, but they do rely on us to resolve or come up with the best (and most economical) solution for a process that makes the most sense. This book has been helpful in this regard. 

Here are the list of chapters and some of the highlights from them that I've enjoyed. 

  1. What Does It Mean to Think Like a Freak? 
  2. The Three Hardest Words in the English Languange ("I Don't Know")
  3. What's Your Problem? 
  4. Like a Bad Dye Job, the Truth Is in the Roots
  5. Think Like a Child
  6. Like Giving Candy to a Baby
  7. What Do King Solomon and David Lee Roth Have in Common?
  8. How to Persuade People Who Don't Want to Be Persuaded
  9. The Upside of Quitting


The reason I'm adding this blog to our website is to show you that Alt Media Studios is here to help you not just carry out an initial web design, but we are consultants in helping you realize the how's when it comes to getting you the product you're looking for, the why's if we suggest an alternative, and also how we as a digital marketing agency can help you grow your business online. 

If you'd like to find a copy of this book, you can locate it here...

As always, contact us for more information if you'd like to schedule a meeting and discuss your online business needs! 

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