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Find out some of the factors that will harm your web presence and SEO efforts.
Updated July 2, 2021
If you have invested in a website for your business, you want potential customers to be glad they visited your site. Search Engine Optimization (SEO) is an important part of managing your online presence and increasing your website's visibility on the net. Unfortunately, some companies use shady tactics to try to move their website up in search engine rankings, but there are penalties for using bad practices. Your website might get moved down in the results, or removed from the index all together. SEO has also changed over time so things that have worked in the past, might not work today, or can harm your site. Make sure you're not following any of these practices:
Having
ads
on
your
site
is
not
usually
a
bad
thing,
except
when
you
go
overboard.
Too
many
ads
is
not
a
user
friendly
experience,
especially
if
they
appear
before
the
user
scrolls
down
the
page.
If
ads
are
popping
up
constantly,
or
flashing
on
the
screen,
a
customer
will
probably
look
elsewhere
so
they
aren't
bombarded.
Ads
also
might
make
your
readers
less
willing
to
trust
your
content
so
it
is
wise
to
make
sure
they
are
relevant
to
what
your
website
is
about
instead
of
promoting
anything
and
everything
just
because
of
the
revenue
benefits.
Websites
sometimes
use
false
colors
or
images
to
hide
text
or
links
in
order
to
rank
higher
in
search
engine
results. Google
views
these
deceptive
practices
as
a
violation
of
their
guidelines. Your
website
should
be
designed
for
readers,
not
for
search
engines,
so
make
sure
nothing
is
hidden.
Site speed is a signal that search engines use to rank pages in their indexes, and it also affects your users' experience on your site. The slower your site, the less time a user is likely to spend on it, which could potentially mean missing out on leads or sales. Make sure you are constantly evaluating the speed of your site and improving it as much as possible so that your users don't waste time waiting for pages to load and so that you can possibly rank higher in the search results.
Websites that use content that is duplicated or even stolen from other sites can be penalized. Websites should provide value to users, not just repeat what other sites say. Some sites even use randomly generated content that is sprinkled with the keywords they are trying to rank for. This does not look good to users, and will not gain your site any points with search engines.
All
of
us
have
probably
seen
keyword
stuffing
on
a
website
before.
It
was
a
normal
practice
even
just
a
few
years
ago,
but
things
have
changed.
Stuffing
keywords
into
content
is
cheesy
and
not
good
for
the
user
experience.
It
will
also
harm
your
website
ranking,
so
just
don't
do
it!
Link building is a major part of SEO, but pretty difficult to do. Some site owners have decided to pay for links to their site in the hopes that it will help their rating. It is true that any links were a huge boost to rankings in the past, but things have changed. Google has listed paid links that aren't used for advertising as a violation of their webmaster guidelines. If you buy or sell paid links, you are almost certain to suffer the bad consequences so make sure you absolutely avoid this.
Another bad link building strategy is to spam blogs, forums, and site owners in the attempt to get them to link to your site or even posting your own links in the comments sections. This strategy is also known as a link scheme. Unless you are making a legitimate comment about a question related to your business, you should avoid this practice at all costs, or it will cost you. If you have a website with a comment section, be sure to use a spam filter and moderate your comments so that your website isn't negatively affected by this poor behavior.
If you are wary and avoid these practices, you'll be making quality content and web pages that people will want to visit, which will increase your rank naturally. Alt Media Studios offers SEO services that use approved techniques according to Google's webmaster guidelines. Make sure any SEO techniques you use will help your website, not harm it.
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