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Alt Media Studios celebrated National Small Business Week in the community by hosting a livestream from Google today!
We want to thank Crystal Barmore, Director of Sales and her team at the Comfort Inn and Suites in Mayfield Heights, Ohio for their hospitality and great job in making us feel welcome. It was a great environment for hosting Google's livestream event.
Stasia Kudrez from Google's HQ presented the information. What were the takeaways?
1)
Ask
a
question
by
typing
it
into
search,
hit
Enter
(let
the
search
perform)
2)
Google
Ads
run
an
auction
3)
Eligible
ads
compete
for
search
placement,
positioned
above
and
below
the
page
4)
Searchers
take
an
action
(i.e.,
go
to
web
page,
call
company
on
button)
Ad
rank
is
a
very
complicated
mechanism
and
is
calculated
by
(among
other
things)
ad
rank
and
location
of
person's
search.
Stasia
discussed
what
things
goals
should
include
(i.e.,
be
realistic,
be
specific,
etc.)
g.co/grow/holidaylivestream18 -
watch
more
info
about
Smart
Campaigns
For
companies
that
don't
sell
products
on
their
website...goals
might
include
lead
generation,
request
for
quote,
setting
up
an
appointment
(i.e.,
search
campaigns)
Spotlight
on
video
campaigns
(YouTube
and
across
Google
Display
Network)
Bumper
ads
-
6
seconds,
really
short
but
help
with
branding.
Can't
skip
them.
Finally,
Local
Services
by
Google
was
discussed.
For
that
specific
area,
service
providers
are
contacted
directly
from
the
ad
either
by
calling
or
emailing.
All
major
tradesman.
Tracking
numbers
are
included
with
the
ad
to
see
how
many
contacts
come
in.
They
look
alot
like
Google
My
Business
pages
with
reviews
and
rating.
Watch the entire livestream here...and for more information about how Alt Media Studios, a local certified Google Partner can help you grow your business online, contact us for a free consultation., or...
As a Grow with Google partner, Alt Media Studios was thrilled to host an Exclusive Partner Livestream entitled "Intro to Google AI for SMBs" on Tuesday, December 17, 2024 at the Comfort Inn in Mayfield Heights, Ohio. You can view the livestream below.
Artificial Intelligence (AI) is a powerful technology that can help simplify business tasks and create new opportunities for small businesses....
The theme of today's workshop was "Sell Online This Holiday Season with E-Commerce Tools". Get tips below and re-watch the livestream presentation!
Kick start your customers’ holiday shopping season by marketing your business. We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, Google Ads, and more.