Improving your digital presence is an adventure. Let us guide you through it.
Contact us using the form below and one of our team members will reach out as soon as possible.
(*) - Required field
Case Study: CRO for Content Marketing Boosts Conversions 15x
See how Alt Media was able to help Cleveland Bee Removal improve their click-through-rate (CRO).
The Goals
In doing digital marketing work for Cleveland Bee Removal, Alt Media wanted to help make converting easier for customers (CRO), better organize site content so it was easy to find, and offer more education on common questions the client had to answer over and over on the phone.
The Strategy
By simplifying site navigation from 11 links to 6 Alt Media was able to organize information better. By thinking about customer needs, Alt Media determined the site should be arranged by pest types, since Cleveland Bee Removal’s work is very seasonal, and there are often different pests targeted in each season. The pest type pages were supplemented by extra videos and blog post links in order to help customers get the information they need.
The Results
These changes resulted in some big improvements.
- Blog page visits increased by 94%
- Site visitors spent on average double the amount of time on the blog pages
- Bounce rates on those pages decreased 32%
- Conversion rate in sessions with visits to the blog post increased 472%
- Conversions in sessions with visits to blog posts increased 1500%.
If your site has supplemental content like blogs, Alt Media can make it accessible, and optimize it for conversions by using it to inform, entertain, or persuade to actions that help your business. Contact us to talk about CRO, content marketing, digital marketing, or website development!
Related Articles
-
Timely, Luxe, and Budget Friendly Website Redesign For Hair Salon
When Karen came to us and described her vision of a simple, calm, feminine and professional website, we strived to give her exactly that; and we did it on her timeline, and budget.
-
The Importance of Image Optimization for Web Performance
Optimization of images holds a critical role in enhancing the performance of your website. By tailoring your images to be web-friendly, you not only ensure swift loading times but also deliver an improved user experience.
-
Traditional Marketing vs. Digital Marketing
With the endless amount of marketing options, every business owner will have to make an important decision - Do I go with traditional marketing or digital marketing? What are the differences, and what are the pros and cons of each?
