Microphone in foreground with twinkling lights and bright colors in background

Google Marketing Live 2018 Keynote Live Stream

Alt Media Studios hosted a private client event and livestream today. The highlights from the excellent presentation are here to enjoy!

Google Partners

Some our our valued customers were present today for a luncheon at our offices at Alt Media Studios in Lyndhurst to enjoy a presentation and livestream from Google. What was discussed? Here are the highlights. 

The Chairman VP of Google Ads brought out that their advertising principles are driven first and foremost by people. Feedback on ad style is their key to improvement and successful results. For example, have you ever seen an ad and clicked on "this is not relevant to me?" If so, you are contributing with helpful feedback. Ads should have value and be trustworthy. 

Through a series of other presenters, it was brought out that on a daily basis there are over 1 billion searches on YouTube. Responsive Google Ads was also discussed. How valuable that is now that most searches are performed on mobile devices! Smart campaigns was introduced by Kim Spalding during her presentation. 

It was also brought out that half of all small businesses in the United States do not have a website! A new training program was announced, called Grow With Google, which is designed to help small business owners. We expect this to be a very valuable tool in the months to come. 

Alt Media Studios is a local, Cleveland-based digital marketing agency. We are experts in this industry and a certified Google Partner, so we keep up with their standards for best ad practice and can help companies like yours measure and realize successful ROI and ad campaigns. Contact us today! 

Further details are provided at the Google Tech blog here. 

Related Articles

  • Website Redesign for Ultimutt Inn & Pet Resort

    The Ultimutt Inn & Pet Resort has a redesigned and mobile friendly website, built by Alt Media Stuidos.

    Read More

  • Case Study: Tinnerman Lofts

    Tinnerman Lofts, in Cleveland’s Ohio City neighborhood, was looking to promote their newly revamped property and website, and fill available leases. Read on to see what we did for them!

    Read More

  • Case Study: Dalad Group

    Dalad Group, a large real estate developer, needed a digital marketing makeover for a few of their projects. Learn the results in this series of articles.
    Websites, Social Media, Advertising and More for Dalad Group
    How Alt Media Studios worked with a real estate developer and their clients to build comprehensive digital marketing plans from the ground up.

    The Goal
    Dalad Group developed...

    Read More

Improving your digital presence is an adventure. Let us guide you through it.

Contact us using the form below and one of our team members will reach out as soon as possible.

(*) - Required field