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You’re spending the money on Google Ads, why not maximize the benefits? By importing your completed sales from Google Ads, Google will optimize towards customers who are more likely to make a purchase.
You’re spending the money on Google Ads, why not maximize the benefits? By importing your completed sales from Google Ads, Google will optimize towards customers who are more likely to make a purchase. It also gives you a clearer idea of which keywords and targeting criteria (ie: geography or time of day) will drive the most cost-effective conversions. Now you can target and optimize your campaigns for increased profit.
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In this Case Study, we helped a local retail store see a marked ROAS (return on ad spend) by importing their Offline Conversion Events. Here’s what we did:
1. Conversions Included: phone calls, store visits, and offline sales generated from the store’s Google Ads.
2. We imported completed sales that resulted from phone calls and online form submissions information to Google Ads so it could optimize ads for similar audiences.
What kind of profit could 10x (or more) your current ROAS mean for your business? Reach out to the experts here at AMST and let us help you make your Ad dollars count.
Interested in learning about more techniques to up your Digital Marketing game? See how to get more from your advertising here.
Every business needs a brand, and every brand benefits from a brand and style guide. Are you an established business who is looking to re-brand? A brand and style guide will help you and your team make the transition as easy as possible.
How the Alt Media Studios team worked with an Ohio nonprofit to build a new website that hit the right notes.
How the experts at Alt Media Studios customized a client’s Google Ad services and used content to improve site traffic.