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What Is the Difference Between Web Design and Web Development?

The terms web design and web development are often used interchangeably to describe the services of “web companies.”

The terms web design and web development are often used interchangeably to describe the services of “web companies.” Design and development, however, require two complementary skill sets that are both fundamental to the creation and management of websites and mobile applications.



Web designers focus on crafting a website with an aesthetically pleasing layout that creates an enjoyable user experience. In essence, web design is all about looks and usability. The goal is to present a company’s unique style and voice in a visual format that is easy to follow and navigate. This involves customizing the following visual elements:

  • Color schemes
  • Logos
  • Graphic design
  • Typography
  • Branding
  • Images and videos
  • Content flow

Commonly used web design software includes the Adobe Creative Suite, such as Photoshop and Illustrator. Web designers also use HTML and CSS code to create their designs. The design principles of balance, contrast, emphasis, consistency, and unity guide this creative process.


Web developers build the visual layout of web design into a dynamic, fully functioning website. They incorporate programming software and languages such as HTML, PHP, SQL, and JavaScript to create active links, buttons, image sliders, online forms, and other more complex interactive elements on each webpage. Advanced web developers utilize a Content Management System (CMS) that streamlines development and allows clients to easily maintain and update their website.

For Alt Media Studios, web development also involves integrating a website with Google Analytics. This requires adding pieces of JavaScript code throughout the site to track user engagement, conversions, and the success of campaigns. Doing so provides valuable insights into the usability and functionality of the website, which directly influences web development.


The Alt Media Studios team offers the combined expertise of web design and web development. Contact us today to learn how our designers and developers can work together to build a professional website for your business!




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