Case Study: CRO Increases Leads For B2C Offline Sales

Case Study: CRO Makes Your Website Work For You

What is CRO (Conversion Rate Optimization) and Why Does It Matter?

You spent the time and money to build this beautiful website, but what is it doing for you? Is it pulling its ROI weight? Is it generating sales and leads? Are you ready for it to generate more? That’s where CRO comes in. CRO is the art of increasing how many users perform the desired CTA on your website. Some Call-To-Action (CTA) metric examples include: purchasing your product, clicking add to cart, signing up for your service, filling out a form, or clicking on a link.

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In this Case Study, we helped a local retail store make its website work for them.

Using CRO to Increase Lead Generation

This client is a brick-and-mortar retailer whose website only provides lead generation. So, as a B2C site with offline sales, we optimized their site for online form submissions and phone calls.

CRO Actions We Initiated

• Incorporating buttons to bring users directly to their Contact Us form
• Increasing the frequency and prominence of their CTA’s above the fold
• Adding Current Deals, Sales, and Promotions banners that remain top-of-screen no matter where the user scrolls or clicks
• Ensuring all changes and pages are mobile-friendly

Results

• Form Submission Goals increased 34% over 6 months
• View Location Goal increased by 77%
• Overall Conversion Rate increased by 4.64%

Imagine what CRO could do for your business. What do you want your website to do for you? Interested in more techniques to up your Digital Marketing Game? See what Offline Conversion Tracking can do for your ROI here or contact the experts at AMST today.

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