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Watch today's livestream straight from Google on driving more business your way during the upcoming holiday season!
Today we held our last GYBO event of the year. While we will still hold Google Partners Connect events, this was tailored for online businesses to gear up for the holiday season.
At noon, the livestream began with opening comments by Google's very own Stasia Kudrez. Some key points discussed:
Remember acronym SMART
S - specific
M - measurable
A - attainable
R - relevant
T - time
Opening two new locations. Lessons learned included:
Smallthanks.withgoogle.com - request your free marketing kit. You can request additional kits for each location if you have multiple storefronts.
Remember reviews on your Google My Business page!
Google Search Network and Google Display Network and difference between these were described
Introducing Smart Campaigns - how to set up was discussed.
Select a goal - 1) call, 2) get more website sales or signups, 3) visit store - good choice to connect online marketing with offline action.
Need help with Google ad campaigns? Contact us for help with strategizing your approach today. Keep in mind good planning will take a month so you'll need to give us time to prepare well for you, so please call or email today!
Watch the entire livestream here.
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