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Watch today's livestream straight from Google on driving more business your way during the upcoming holiday season!
Today we held our last GYBO event of the year. While we will still hold Google Partners Connect events, this was tailored for online businesses to gear up for the holiday season.
At noon, the livestream began with opening comments by Google's very own Stasia Kudrez. Some key points discussed:
Remember
acronym
SMART
S
-
specific
M
-
measurable
A
-
attainable
R
-
relevant
T
-
time
Opening
two
new
locations.
Lessons
learned
included:
Smallthanks.withgoogle.com -
request
your
free
marketing
kit. You
can
request
additional
kits
for
each
location
if
you
have
multiple
storefronts.
Remember
reviews
on
your
Google
My
Business
page!
Google
Search
Network
and
Google
Display
Network
and
difference
between
these
were
described
Introducing
Smart
Campaigns
-
how
to
set
up
was
discussed.
Select
a
goal
-
1)
call,
2)
get
more
website
sales
or
signups,
3)
visit
store
-
good
choice
to
connect
online
marketing
with
offline
action.
Need help with Google ad campaigns? Contact us for help with strategizing your approach today. Keep in mind good planning will take a month so you'll need to give us time to prepare well for you, so please call or email today!
Watch the entire livestream here.
The theme of today's workshop was "Sell Online This Holiday Season with E-Commerce Tools". Get tips below and re-watch the livestream presentation!
Kick start your customers’ holiday shopping season by marketing your business. We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, Google Ads, and more.
What were today's takeaways from our first Google event this year? Read below or watch the recording here!