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The word knolling is probably unfamiliar to you, but it’s meaning is not. Those overhead shots where products or items are laid out in a pleasing symmetrical order; that is called knolling photography.
The word knolling may be unfamiliar to you, but its meaning is not. Knolling is a type of photography that you see almost on a daily basis on social media. Those overhead shots where products or items are arranged on a flat surface at parallel or 90-degree angles in a symmetrical order—that is knolling photography. Knolling is also called “flat lay” photography. Not only is knolling photography pleasing to the eye, but it allows people to see several individual objects in one photograph. Objects in knolling photography are grouped together for a purpose. They could all relate to fashion, food, machines, or they simply share the same color palette.
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In 1987, Andrew Kromelow was a janitor at Frank Gehry’s furniture store. Gehry was working on designs for the brand Knoll, named after Florence Knoll, whose furniture was known for being very angular. Kromelow would collect whatever tools were still out at the end of the day and he would arrange them in right angles on a flat solid surface and take overhead photos of them. He called this knolling because it reminded him of the angular style of Knoll furniture.
Tom Sachs was an artist who worked with Gehry and saw these photos that Kromelow had taken, and decided to create some knolling photography pieces. He had a motto for those pieces, “Always be knolling”, and after that it became a popular trend that’s still seen today.
So now that you have that bit of photography history fresh in your mind, feel free to impress all your friends with that terminology the next time they like a knolling photography post on Instagram.
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