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Articles & Resources
Explore our collection of guides, blogs, and tools. Learn more about digital marketing, web design, SEO, content strategy, social media, branding, and more to help you make informed decisions for your business. Whether you’re looking to boost search rankings, refine your site’s user experience, or launch an ad campaign, our articles guide you through each step of the journey.
One-Stop Marketing Resource for Your Business
After reading our tips for digital marketing and articles about design are you ready to make a change? Then let’s get to it. Alt Media Studios’ in-house team can help with email marketing and branding, fine-tuning your company’s social media plan, and boosting your website’s SEO and conversion rates. Our paid advertising specialists bring new visitors to your site while web design experts ensure a top-notch user experience. Skilled graphic designers work with our video marketing team to then showcase the best of your company to potential clients. Mix in some engaging written content and you’ve got a comprehensive take on digital marketing for absolutely every business out there. Reach out to learn more!
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What’s the Cost of YouTube Advertising?
Plan your video marketing budget with confidence. Discover the factors that influence YouTube ad costs and how to maximize your reach with effective video ads.
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Alt Media Studios Named a 2023 Best Of Ohio Award Winner by UpCity!
The team at Alt Media Studios is delighted to announce that we have been named a 2023 Best of Ohio award winner by UpCity!
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How to Choose a Web Design Company
Selecting the right web design partner is critical, since every business has different needs and goals. Use this guide to evaluate agency portfolios, expertise, and communication to ensure project success.
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Grow With Google AI Workshop - Happening Soon!
Nearly one third of small business owners are interested in how to use AI tools. Learn how AI can help your small business work smarter & more efficiently.
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The Importance of Image Optimization for Web Performance
Improve your site speed and SEO with professional image optimization. Learn why resizing and compressing images is critical for a better user experience and ranking.
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Traditional Marketing vs. Digital Marketing
Compare traditional and digital marketing to find the best fit for your business. Explore the pros, cons, and ROI potential of each marketing strategy in a modern market.
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Benefits of Custom Enterprise Software
Scale your business with custom enterprise software. Discover how tailored digital solutions can improve workflow, security, and long-term operational efficiency.
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Why You Need a Strong Brand Identity - Branding & Style Guide Success
Stand out with a powerful brand identity. Learn how a consistent style guide and visual identity build professional trust and make your business more memorable.
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Should I Launch My Website Before Every Page is Developed?
Should you wait for a "perfect" website? Learn the benefits of launching your core pages now and how iterative development can improve your SEO and lead flow.
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Phishing Scams: What To Know
Protect your digital assets from phishing scams. Learn how to identify malicious emails and websites to keep your business data and personal information secure.
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How Alt Media Can Help with Domain Hosting & Renewal
Whether your website crashes, or domain hosting issues threaten business, the time to find a partner for everything web-based is now, well before it becomes an issue.
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Does Image Quality Matter?
When you're thinking about the best way to market your product or service don't overlook the power of your pictures. From graphic design, photography, videography, digital ad design, or printed marketing materials, we can provide what you need.
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TV Ads vs. Youtube & Social Media Video Advertising
Trying to figure out if you really need to jump on this whole video advertising bandwagon? You've come to the right place. Here’s what you should consider before buying in.
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How Typography Affects Website Performance & Online Conversions
Why should you pay special attention to the typography design on your website? Studies have shown that it has a powerful effect on your site visitors’ focus, comprehension, and perception of your content.
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Looking For A Fast, Cheap, & High-Quality Website?
Business owners are often looking for a fast, cheap website option, and they’ll find plenty. But a basic and well worn principle of work output comes into play.
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Why Contrast Is Important In Design
Nothing will discourage a potential customer more than an ad or website that's hard to read. Contrast may sound like a minor thing, but it's one of the most important principles of a well designed ad or website.
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The Role of Data in Your Digital Marketing Strategy
The data you gather should not only be accurate but relevant to your company’s overarching business goals, whether it’s to increase website traffic, subscriptions, online purchases, etc.
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Social Media: Digital Marketing Blessing or Curse?
We're gonna let you in on a huge secret. If you've been unhappy with your return on investment in social media, you'll want to continue reading.
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How to Get More from Your Advertising
Remember that time you made an incredible digital campaign, launched it, but then you were like, “Now What?” Yeah, we remember that too. Read on to learn how to rock your next digital campaign.
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Frequently Asked Questions - Starting Google PPC Ads
You’ve decided to start an online paid advertising campaign. Have questions about what to expect through this process? Keep reading. We’ll try to answer as many as possible below.
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Don't Use So Many Fonts!
Using an overabundance of fonts in your ads, this is a #designfail to avoid.
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Collect the Right Data with Key Performance Indicators
You can’t manage what you don’t measure. Every digital marketing action can be quantified, analyzed, and optimized to improve your business’ ROI.
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CRO - Conversion Rate Optimization: Real Talk for Real Results
Once visitors are on a site it’s vital to know what keeps them there, what they’re looking for, & what affects their purchasing habits. That’s where CRO (conversion rate optimization) comes in.
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Tips for Digital Marketers: Identify Your Ideal Customers with Buyer Personas
Buyer personas are semi-fictional representations of your ideal customers—people who happily purchase your goods or services and become loyal advocates of your brand.
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Tips for Digital Marketers: Understanding Email Remarketing & Retargeting Ads
The two main forms of remarketing are email remarketing and retargeting ad campaigns. In this article, we’ll explain the differences between the two and discuss the benefits of each strategy.
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Building a Brand from Scratch
Our graphic design and web development teams worked together to help a new brand get started.
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Why Should You Invest in Video Marketing?
We’re often asked whether video marketing is worth the investment and the answer is a resounding ‘yes!’, here’s why.
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Now is Not the Time to Reduce Digital Marketing Efforts
With this sudden and completely unexpected loss of revenue due to the COVID-19 pandemic, conversations in business have quickly turned to, how can we drastically reduce our budget, while maximizing efficiency? How is this going to affect our digital marketing efforts?
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5 Ways Remarketing Ads Can Benefit Your Business
On average, only 2 to 3% of ecommerce site visitors actually complete a purchase. Remarketing ads are crucial to beating these odds.
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How Does Paid Online Advertising Work?
The internet is brimming with creative ways to drive customers to your business’ website.
