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New to Digital Marketing? Start Here
Starting your climb but feeling overwhelmed? Here is some information to get you started on the right path.
MODERN Marketing
Marketing today looks very different than it used to. Instead of relying only on traditional advertising, businesses now need to be visible online — because that’s where customers search first.
Think of it like this:
-
Your
website
is
your
store
-
Your
Google
Business
Profile
is
your
storefront
-
The
internet
is
the
road
outside
-
Google
searches
are
the
traffic
passing
by
Without digital marketing, it’s like your business is tucked away on a quiet dead-end street.
With digital marketing, it’s like putting big, visible billboards on a busy highway — making sure people notice you, recognize your brand, and know where to find you.
And
the
reality
is:
your
competitors
are
already
doing
this.
Digital
marketing
helps
you
stay
competitive
and
visible
instead
of
getting
left
behind.
What ARE THE BENEFITS OF Digital Marketing?
With the right strategy in place, digital marketing can help you:
-
Show
up
more
often
in
Google
and
other
search
results
-
Show
up
higher
in
Google
search
results
(
think
page
1
instead
of
page
2
or
3
)
- Reach more customers where they’re already looking
- Get more value from your marketing budget
-
Turn
online
visitors
into
calls,
messages,
and
sales
- Track results clearly, so you know exactly what’s working
What is Digital Marketing?
Digital marketing isn’t guesswork or random posting. It’s a strategic, organized way of promoting your business online.
In simple terms, digital marketing makes sure your business isn’t hidden — it puts you where customers are already looking, with results you can measure.
Here are some of the tools in the digital marketing tool bag :
What is SEO?
SEO, or search engine optimization, is the process of optimizing everything about a website - including content relevance, link popularity, and technical configuration - with the goal of boosting a website’s rank in the search engines. Search engines work around the clock to help Internet users find what they’re looking for. Customers aren’t normally going to search page after page of results when they try to look for a product or service; statistics show they usually don’t go past the first five results.
When you or your digital marketing team do their due diligence to incorporate SEO, your website is more likely to show up on the first page or two in the search engine results. The side of SEO most people are familiar with is keyword research, and while keyword ranking is extremely important, there’s quite a bit
What is PPC?
PPC, or “pay per click” is a form of advertising where the advertiser pays a fee every time someone clicks on one of their ads with the goal of converting them to a customer. When PPC is doing its job, it pays for itself and produces a profit. An example would be if you pay $5 for a click that results in a $500 sale; the profit far outweighs the price of the ad. Options for PPC advertising include the following:
- PPC search ads
- Display ads
- Remarketing ads
- Product listings
- Targeted local ads
- Mobile ads
- Social media ads
What is Artificial Intelligence Search Optimization (AISO)?
Artificial Intelligence Search Optimization (AISO) is a forward-looking digital marketing discipline that focuses not only on optimizing for standard search engines but also for AI-powered search systems, large language models (LLMs), and generative search engines. Whereas traditional SEO emphasizes keyword placement, link building, and ranking on search result pages, AISO emphasizes optimizing your content so that AI systems can find, interpret, synthesize, and cite your business as an authoritative source. If your digital marketing agency isn’t using AI in your SEO strategy, you’re effectively working with outdated tools while competing against algorithms that are getting smarter and faster by the day.
What is email marketing?
The purpose of email marketing is to utilize your company’s most valuable but underappreciated asset - your list of current customers who’ve opted to receive emails. Customers who have already purchased your products or services or have signed up for emails could need reorder reminders, especially if your services are seasonal. On the other hand, if your client base is wide, sending out regular emails on varied topics can help to spark engagement that you’d otherwise miss.
With Alt Media Studios’ email marketing program, we’ll position you as the expert you are, and use a well-oiled email marketing program to share what you know with your client base.
What is brand design?
Brand design is the cohesive use of any piece of imagery that greets potential customers in a way that helps you to tell your company’s story with the goal of staying relatable and attracting business. This includes anything your business features across digital, printed, and social platforms. When a company has a consistent brand, business recognition is built, and business recognition builds relationships.
With a diverse mix of design services to choose from, Alt Media Studios is ready to take on any brand-related project. After establishing a plan, our designers work with you every step along the way to make sure that they both capture and convey the very essence of your brand.
What is content marketing?
Content marketing includes a meaningful strategy designed to help your business convey its message through written content, videography, graphic design, social media, and SEO. Original content is also one of the best ways to increase organic traffic to your website.
Branding and identity are crucial to the success of your business, and expert content marketing specialists take a comprehensive approach to both the visual and technical sides of things. The hardworking team at Alt Media Studios prides ourselves on versatility, innovation, and attention to detail.
What is social media marketing?
Social media marketing and management is the process of selecting which social media platforms where you want your business to have a presence, and using those platforms to advertise your business, share your company’s story and activities, and interact with others. Examples of different social media efforts include:
- Custom Facebook pages complete with a cover image and regular updates
- Regular Facebook, Twitter, Instagram, Pinterest and LinkedIn posts
- Regular Google Business updates
- YouTube channel management and optimization
- Sharing company news, fresh blog posts, and other timely information
Advertising through social media is a great way to gain initial followers and expand into new territory so your message can reach your target audience and gain more business. At Alt Media Studios, we take care of social media marketing and social media management for customers every day, and we’re able to help your company use social media as an effective marketing tool.
What is CRO?
CRO, or conversion rate optimization, is the system or practice of building a website in a way that prompts visitors to take desired actions.. A “conversion” is any action that you desire a site visitor to take, such as purchasing a product, signing up for a service, clicking a link, etc. A purchase is the goal toward which every business owner ultimately strives. The hard part is finding ways to actually make those conversions happen. Think of CRO as implementing the understanding of what drives, stops, and persuades your users to become customers.
What are the benefits of video marketing?
We live in a world that is more visually driven than ever before. When was the last time you made an online purchase without getting the full visual lowdown on what the item will look like and how it will work when it arrives? You probably can’t remember. As helpful as pictures are for this purpose, videos are quickly becoming unmatched by any other digital marketing visual aid. In addition to telling stories about your product or service, video marketing also lends itself to helping you capitalize on customers’ online search activity. This can include company introduction videos, training videos, brand videos, product launch videos, and much more.
What is graphic design, and what is its importance in digital marketing?
Graphic designers are experts at using fonts, shapes, colors, images, animation, and other visual elements to communicate to your audience whatever it is you want them to know about your business or service, all while keeping it up to date with modern design standards. Whether we realize it or not, our eyes are much more easily drawn to websites and social media accounts that have a recognition and cohesion across every visual aspect of their brand. Accomplishing that kind of cohesiveness is not easy. This is where a skilled graphic designer with all the technical skills can really lend a hand.
How Digital Marketing Works Today
Marketing used to rely on print ads and hoping the right person happened to see them at the right time.
Digital marketing removes the guesswork.
Instead of waiting to be noticed, it works behind the scenes to place your business directly in front of people who are already searching for what you offer.
Today, your marketing lives online — on your website, in blog content, on social media, in email campaigns, and through paid online advertising.
Nothing works on its own. Every post, page, ad, and interaction supports the next. When everything is consistent, customers recognize your brand, trust it, and feel confident choosing you.
Why Work With a Digital Marketing Agency?
A truly effective digital marketing strategy combines performance-driven execution with a personal, hands-on approach. That’s where we’re different.
When you work with AMST, you’re assigned a dedicated coordinator who acts as your strategic partner, not just your point of contact. We take the time to understand who you are, what you’re trying to accomplish, and what success actually looks like for you. Your strategy isn’t templated — it’s tailored.
Transparency is central to that partnership. Through your Client Portal, you have real-time access to performance metrics, campaign progress, and ongoing initiatives. But we don’t just send numbers — we interpret them. Analytics matter because they connect marketing activity to business outcomes: leads generated, calls received, website engagement, sales opportunities created. We help you understand not only what is happening, but why it’s happening and what we’re doing next to improve it. From traffic sources and keyword performance to conversion rates and customer acquisition trends, we can measure the tangible impact of our work.
Ultimately, working with us means you gain a team that is accountable, accessible, and invested in your success.
View Some of Our Results
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Case Study: Website Redesign and Custom Applications For A Local Nonprofit
Learn how the Alt Media Studios team refreshed a client’s website, improved functionality and streamlined their online operations.
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Case Study: Dynamic Website Redesign With a Tight Visual Focus
See how our Cleveland web development team revamped our client’s outdated website to reflect their modern design aesthetic.
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Website Update and Redesign for A Local Senior Housing Community
See how our Cleveland web development team made improvements and upgrades that impressed the client’s board of directors.
