Improving your digital presence is an adventure. Let us guide you through it.
Contact us using the form below and one of our team members will reach out as soon as possible.
(*) - Required field
Starting your climb but feeling overwhelmed? Here is some information to get you started on the right path.
Today’s business marketing game is different. Instead of relying only on traditional advertising, Social Media Marketing (SMM) and Search Engine Optimization (SEO) should top your list.
This shift was predicted. But now that you’re living it, you might realize that previous efforts just can’t live up to your company’s needs, or to consumers’ expectations. That’s where a skilled digital marketing agency becomes invaluable to your business’s future success.
Let’s start with what it isn’t: it’s never a case of guesswork.
Effective digital marketing is a collaboration of organized, targeted efforts that deliver measurable results. It’s really all about using technology to pinpoint data and then using that information to drive brand promotion.
The resulting data will then inform how we approach these various services in behalf of your business:
SEO, or search engine optimization, is the process of optimizing everything about a website - including content relevance, link popularity, and technical configuration - with the goal of boosting a website’s rank in the search engines. Search engines work around the clock to help Internet users find what they’re looking for. Customers aren’t normally going to search page after page of results when they try to look for a product or service; statistics show they usually don’t go past the first five results.
When you or your digital marketing team do their due diligence to incorporate SEO, your website is more likely to show up on the first page or two in the search engine results. The side of SEO most people are familiar with is keyword research, and while keyword ranking is extremely important, there’s quite a bit
PPC, or “pay per click” is a form of advertising where the advertiser pays a fee every time someone clicks on one of their ads with the goal of converting them to a customer. When PPC is doing its job, it pays for itself and produces a profit. An example would be if you pay $5 for a click that results in a $500 sale; the profit far outweighs the price of the ad. Options for PPC advertising include the following:
The purpose of email marketing is to utilize your company’s most valuable but underappreciated asset - your list of current customers who’ve opted to receive emails. Customers who have already purchased your products or services or have signed up for emails could need reorder reminders, especially if your services are seasonal. On the other hand, if your client base is wide, sending out regular emails on varied topics can help to spark engagement that you’d otherwise miss.
With Alt Media Studios’ email marketing program, we’ll position you as the expert you are, and use a well-oiled email marketing program to share what you know with your client base.
Brand design is the cohesive use of any piece of imagery that greets potential customers in a way that helps you to tell your company’s story with the goal of staying relatable and attracting business. This includes anything your business features across digital, printed, and social platforms. When a company has a consistent brand, business recognition is built, and business recognition builds relationships.
With a diverse mix of design services to choose from, Alt Media Studios is ready to take on any brand-related project. After establishing a plan, our designers work with you every step along the way to make sure that they both capture and convey the very essence of your brand.
Content marketing includes a meaningful strategy designed to help your business convey its message through written content, videography, graphic design, social media, and SEO. Original content is also one of the best ways to increase organic traffic to your website.
Branding and identity are crucial to the success of your business, and expert content marketing specialists take a comprehensive approach to both the visual and technical sides of things. The hardworking team at Alt Media Studios prides ourselves on versatility, innovation, and attention to detail.
Social media marketing and management is the process of selecting which social media platforms where you want your business to have a presence, and using those platforms to advertise your business, share your company’s story and activities, and interact with others. Examples of different social media efforts include:
Advertising through social media is a great way to gain initial followers and expand into new territory so your message can reach your target audience and gain more business. At Alt Media Studios, we take care of social media marketing and social media management for customers every day, and we’re able to help your company use social media as an effective marketing tool.
CRO, or conversion rate optimization, is the system or practice of building a website in a way that prompts visitors to take desired actions.. A “conversion” is any action that you desire a site visitor to take, such as purchasing a product, signing up for a service, clicking a link, etc. A purchase is the goal toward which every business owner ultimately strives. The hard part is finding ways to actually make those conversions happen. Think of CRO as implementing the understanding of what drives, stops, and persuades your users to become customers.
We live in a world that is more visually driven than ever before. When was the last time you made an online purchase without getting the full visual lowdown on what the item will look like and how it will work when it arrives? You probably can’t remember. As helpful as pictures are for this purpose, videos are quickly becoming unmatched by any other digital marketing visual aid. In addition to telling stories about your product or service, video marketing also lends itself to helping you capitalize on customers’ online search activity. This can include company introduction videos, training videos, brand videos, product launch videos, and much more.
Graphic designers are experts at using fonts, shapes, colors, images, animation, and other visual elements to communicate to your audience whatever it is you want them to know about your business or service, all while keeping it up to date with modern design standards. Whether we realize it or not, our eyes are much more easily drawn to websites and social media accounts that have a recognition and cohesion across every visual aspect of their brand. Accomplishing that kind of cohesiveness is not easy. This is where a skilled graphic designer with all the technical skills can really lend a hand.
Marketing of the past was focused on print ads and the slim chance that the right person would see them at the right time. But digital marketing can work out that equation behind the scenes, putting your company directly in front of potential customers.
A modern digital marketing agency still relies on focused content but it’s now housed on your website, blogs, in social media posts, sent directly in email campaigns, or used in paid online advertising. Graphic design services are no longer just for logos and letterheads–these pros are using their skills to create dynamic, interactive websites and custom-built infographics that customers can share on social networks.
No part of this endeavor is discrete; every piece of content feeds into the next. Every interaction with your audience needs to be consistent and compatible with the last. Consumers want authenticity, and that’s what you can deliver with an effective digital marketing strategy, designed and built just for your business.
A digital marketing agency isn’t just concerned with putting your business out there, they’re hyper-focused on getting you returns and conversions.
Whatever your business goals, there's a targeted digital marketing strategy that will get you there. And an agency made up of professionals who specialize in web design, advertising, SEO, CRO, videography, social media, and web application and enterprise software development is best positioned to develop a plan that will both promote your brand and generate leads.
It could sound simple enough, but the behind-the-scenes work can be intense and highly orchestrated.
Once a fully operational system is in place, evaluation is streamlined and results are easier to track. But data collection and analysis don’t come by chance. It takes hard-earned skill on the part of digital marketing experts to know what to look for, how to find it, and how to use that data to inform your company’s future growth.
Request a Digital Marketing Quote
A local leading manufacturer of perlite and vermiculite wanted a new website that accurately reflected their business. Here’s how we made it happen.
See how AMST web developers took a plan long in the works by the reigns and made it happen for a new client.
See how we jumped into action to help out our client when they needed help with their website.