AI and Your Digital Marketing Campaign

It’s everywhere, all the time, yet you may not be using it to its full potential for your business’s digital marketing strategy. Oh yeah, we’re talking artificial intelligence (AI)! How can you integrate the latest and greatest technologies into your company’s digital marketing campaign? Let’s get into it.

Why Use AI?

This could seem like a really obvious answer. Because everyone else is? It’s what we do now? It’s a must for success in our digital world? All true, but there are solid reasons behind the rapid, large-scale adoption of artificial intelligence in the digital marketing space. 

AI isn’t new. Machine learning has been hard at work behind the scenes for decades now. Pair that with the increasingly robust capabilities of the internet and e-commerce and there are endless new ways to collect and analyze data and target advertisements. From social media and other content platforms to email marketing, AI has been making it possible for digital marketing agencies and custom web design teams to tweak and tailor strategies to meet their clients’ needs. 

It’s been a steady build up, with every step and tech advancement that’s happened over the decades leading us to this point. AI is built in to nearly every system out there, and is a key part of our digital marketing approach at Alt Media Studios. It’s a way to access invaluable data that we can use to inform and target our efforts, making the most of your budget. 

How We Use AI

Because the use of AI by digital marketing agencies is more or less an unstated rule, it’s not something we shout about. It’s often assumed that a progressive firm is doubtless using the most up-to-date tools available to them. But we don’t like to assume, and we want our clients to know that whether we call our SEO services “AI SEO” or not, we understand how the two go hand in hand and how they compliment each other when they’re both part of your overall marketing strategy. 

Here are some key ways that the team at AMST uses AI to better serve clients:

• Augmenting basic content work
• Auditing SEO to discover holes and competitor trends
• Making ads work smarter and more intuitively 
• Project research and reporting

Truth be told, AI has countless uses, like helping pay-per-click (PPC) advertising campaigns to be more targeted in their reach. Data-driven decision making enables our digital marketing agency to make specific, actionable suggestions, but with a lower input on our end. Instead, the effort goes into implementation, followup, and refining future campaigns. We’ve always offered this level of service, but the ready access to reliably powerful AI simply means that we can achieve more for our clients. From using predictive analytics to influence production and offering targeted promotions, to using a chatbot to snag leads or making smart decisions about which marketing channels are working best, AI contains multitudes. 

Now let’s be straight here–AI will never replace the talented team we’ve built. But it will be used as an effective tool to eliminate redundancy, lighten loads, and gain insights that would otherwise take heaps of time and effort to uncover. It gets the grunt work done so that we can implement the findings in creative and intelligent ways, all to your success.

Your Source For Digital Marketing In Cleveland

So, you’re looking for a digital marketing agency in Cleveland that uses AI to enhance the services offered? Hey, over here, that’s us! At Alt Media Studios we’ve adopted several ways of utilizing available AI and other technologies to better support customer needs. We’re artful about how we use it, and would never put algorithms over hard-earned skill, so we haven’t been shouting about AI from the rooftops. Just know, if you want to use AI in your digital marketing campaigns, we’re totally up for that, and we already have some ideas. Contact us to learn more and get started on your digital marketing journey.