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Articles About Pay Per Click Advertising
That extra-thick slice of the pie is waiting, and the way to reap the potential bounty is through pay-per-click advertising. Tap into folks’ need for instant information and boost your quality content and relevant products so they’re seen at crucially decisive moments. Win, win, wins all around. Learn more about the best way to use this oh-so-useful tool. We’re all used to being advertised to, why not make it helpful?
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Case Study: Increasing Conversions and Organic Search Traffic for a New Law Firm
How the experts at Alt Media Studios customized a client’s Google Ad services and used content to improve site traffic.
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Case Study: Web Design, PPC, and Social Media Marketing Triple Website Traffic for Luxury Apartments
Worthington Yards, in downtown Cleveland, Ohio needed a website and social media presence that reflected the luxury apartment’s cool, urban vibe. See how we took care of their social media.
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Case Study: Ad Campaign And Digital Marketing For Tinnerman Lofts Increase Site Traffic
Tinnerman Lofts, in Cleveland’s Ohio City neighborhood, was looking to promote their newly revamped property and website, and fill available leases. Read on to see what we did for them!
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Case Study: Custom Ad Campaigns Increase Website Traffic Across Family of Companies
Dalad Group, a large real estate developer, needed a digital marketing makeover for a few of their projects. Learn the results in this series of articles.
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TV Ads vs. Youtube & Social Media Video Advertising
Trying to figure out if you really need to jump on this whole video advertising bandwagon? You've come to the right place. Here’s what you should consider before buying in.
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Case Study: Offline Conversion Tracking Proves Google Ads Marketing Works
You’re spending the money on Google Ads, why not maximize the benefits? By importing your completed sales from Google Ads, Google will optimize towards customers who are more likely to make a purchase.
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Why Contrast Is Important In Design
Nothing will discourage a potential customer more than an ad or website that's hard to read. Contrast may sound like a minor thing, but it's one of the most important principles of a well designed ad or website.
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The Role of Data in Your Digital Marketing Strategy
The data you gather should not only be accurate but relevant to your company’s overarching business goals, whether it’s to increase website traffic, subscriptions, online purchases, etc.
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Social Media: Digital Marketing Blessing or Curse?
We're gonna let you in on a huge secret. If you've been unhappy with your return on investment in social media, you'll want to continue reading.
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How to Get More from Your Advertising
Remember that time you made an incredible digital campaign, launched it, but then you were like, “Now What?” Yeah, we remember that too. Read on to learn how to rock your next digital campaign.
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Frequently Asked Questions - Starting Google PPC Ads
You’ve decided to start an online paid advertising campaign. Have questions about what to expect through this process? Keep reading. We’ll try to answer as many as possible below.
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Collect the Right Data with Key Performance Indicators
You can’t manage what you don’t measure. Every digital marketing action can be quantified, analyzed, and optimized to improve your business’ ROI.
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Tips for Digital Marketers: Identify Your Ideal Customers with Buyer Personas
Buyer personas are semi-fictional representations of your ideal customers—people who happily purchase your goods or services and become loyal advocates of your brand.
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Tips for Digital Marketers: Understanding Email Remarketing & Retargeting Ads
The two main forms of remarketing are email remarketing and retargeting ad campaigns. In this article, we’ll explain the differences between the two and discuss the benefits of each strategy.
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Now is Not the Time to Reduce Digital Marketing Efforts
With this sudden and completely unexpected loss of revenue due to the COVID-19 pandemic, conversations in business have quickly turned to, how can we drastically reduce our budget, while maximizing efficiency? How is this going to affect our digital marketing efforts?
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Digital Marketing Agency Helps Insurance Company Build Brand, Website, and Marketing Plan
Alt Media Studios can help you design your brand and blend it seamlessly into your marketing campaign. Read how we did that for Pronto Restaurant Insurance.
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5 Ways Remarketing Ads Can Benefit Your Business
On average, only 2 to 3% of ecommerce site visitors actually complete a purchase. Remarketing ads are crucial to beating these odds.
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How Does Paid Online Advertising Work?
The internet is brimming with creative ways to drive customers to your business’ website.
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We Doubled the Number Of Organic Search Queries Ranking In the Top 10 On Google in One Month!
Does Paid Search Improve Organic Search Rankings? Yes, and we have the data to prove it!
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How Alt Media Studios Can Help: PPC
About 90% of traffic over the web begins by someone opening a search engine. This is the reason PPC, or pay-per click, marketing has become so imperative.
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What Is Branding & Why Is It Important?
Why is branding so important? There are at least five reasons.
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Paid Search & Advertising Basics
About 90% of online traffic begins by opening a search engine. For this reason, PPC (pay-per-click) marketing has become crucial to the success of any business.
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Case Study: Targeted Google Ads Marketing Helps Business Make Sales And Clear Inventory
In our case study below, note how a client successfully collaborated with us to help manage and execute a Google Ad campaign...with excellent results!
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Drive More Business with Google Ads
Alt Media Studios celebrated National Small Business Week in the community by hosting a livestream from Google today!
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Partners Connect, Automotive Trends
Learn success stories from automotive companies connecting with their customers through online marketing.
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Local Services Ads come to Cleveland!
Google’s Local Services Ads originally launched in a select few major cities in the USA, but now they’re available right here in Cleveland! We explain what they are, what the Google Guarantee is, and how they can benefit your business.
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Search or Display Advertising - Which Provides the Biggest Return?
Factors to consider when deciding which is ideal for your business and which would result in the most conversions.
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Is PPC Worth the Cost for Your Company?
While you may be hesitant at first, the reasons you should consider PPC marketing are numerous. Here are just a few that you should consider when you’re looking for a new SEO or marketing plan.
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The Underestimated Value of PPC Paid Advertising
Pay-per-click (PPC) advertising is too often considered a marketing model that is too expensive or ineffective as a selling tool, but proper knowledge of the technique’s benefits might show that it is exactly what you need if you’re seeking better online promotion and qualified leads at a cheaper price.
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Accelerating Growth: Winning New Paid Search Clients
This week Steve DiFranco and I had the privilege of traveling to Google's NYC office to attend a very helpful and relevant 1-day seminar. Below are just some of the things we took away to make us better equipped to serve our clients, with Google's help!
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Advantages of Paid Online Advertising
While you may have a great business and a great website, you might not be appearing in the Google search results as highly as you'd like. Find out how Alt Media Studios can help your business using paid online advertising.
