Web Development & Digital Marketing Resources

Resources

Why Should My Company Have a Google My Business Profile?

Google My Business profiles rank high in Google Search results, oftentimes at the very top of the list. We can create a full profile for your company with Google My Business, which includes the following information in a simple and concise format:
Your business address and phone numberOpen hoursPhotos of your storefront, company vehicles, and productsCurrent sales and promotionsCustomers can share...

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7 Reasons to Promote Your Brand on Social Media

1. Your customers are on social media.
The simplest, most compelling reason for your business to be on social media is because your customers are. Statista reports that about 70% of the entire U.S. population has at least one social media profile, and the average time spent by an American on social media is nearly two hours each day! This offers your business distinct opportunities to increase brand...

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The Basics of Social Media Marketing

Social media is all about expressing yourself, interacting with others, and living in the moment. It hasn’t just changed how we communicate—it has transformed the world as we know it.
Beyond keeping in touch with friends or staying current with trends and world events, people on social media also want to engage with brands that are important to them. When you deliver authentic experiences...

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What is SEO?

SEO stands for Search Engine Optimization. It is the process of fine-tuning a website so it ranks higher in organic search engine results.
When you search for something online, you’re inundated with information: brands, solutions, services, products, and stories. Consumers expect instant results that provide all of these connections, and SEO is what gives those consumers the best results. Proper...

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Choosing an Effective SEO Partner

A skilled SEO company knows the difference between immediate results that damage your reputation and long-term success that upholds your good name. Establishing a successful SEO plan involves a complete study of your website, your competition, your industry, and your target audience. Our experts will build a solid SEO foundation on your website and provide ongoing support as your business grows and...

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Paid Search & Advertising Basics

About 90% of online traffic begins by opening a search engine. For this reason, pay-per-click (PPC) marketing has become crucial to the success of any business. Companies must adapt to the increasingly-connected consumer in order to stay relevant in today's competitive world.
It's true that search engines use an algorithm to find your website based on keywords. But search engines offer the opportunity...

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What Is the Difference Between Web Design and Web Development?

The terms web design and web development are often used interchangeably to describe the services of “web companies.” Design and development, however, require two complementary skill sets that are both fundamental to the creation and management of websites and mobile applications.
Web Design
Web designers focus on crafting a website with an aesthetically pleasing layout that creates an...

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