Case Study: Offline Sales Conversion Tracking Provides Real Results

Case Study: Offline Conversion Tracking Provides Real Results

Case Study: Offline Sales Tracking Provides Real Results

Why Report Offline Conversion Events?

You’re spending the money on Google Ads, why not maximize the benefits? By importing your completed sales from Google Ads, Google will optimize towards customers who are more likely to make a purchase. It also gives you a clearer idea of which keywords and targeting criteria (ie: geography or time of day) will drive the most cost-effective conversions. Now you can target and optimize your campaigns for increased profit.

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In this Case Study, we helped a local retail store see a marked ROAS (return on ad spend) by importing their Offline Conversion Events. Here’s what we did:

Set Conversion Event Metrics

1. Conversions Included: phone calls, store visits, and offline sales generated from the store’s Google Ads. 

Import Metrics into Google Ads

2. We imported completed sales that resulted from phone calls and online form submissions information to Google Ads so it could optimize ads for similar audiences.

The Results

  • First month of Ads (August 2020) made over $62,000 in sales from a $2,000 a month PPC ad budget. 
  • Client saw 31x their ROAS (Return on Ad Spend) in the first month. 
  • Client continued to see 15x their average ROAS over the next 5 months. 

What kind of profit could 10x (or more) your current ROAS mean for your business? Reach out to the experts here at AMST and let us help you make your Ad dollars count.

Interested in learning about more techniques to up your Digital Marketing game? See how to get more from your advertising here.

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