Website Update and Redesign for A Local Senior Housing Community

The Goal

Our long-time client, a Cleveland area non-profit housing community for senior citizens, felt it was time for a website redesign. We had designed their website years ago, but styles have changed, website information needed some updating, and things were looking a bit dated. They gave us a list of the key changes they wanted to see, and left the redesign and site refresh to us. 

The Strategy

How would we tackle this website redesign? We aimed to modernize their website without altering the branding or overall feel of the site–it still needed to visually register as similar for folks familiar with the site. We also wanted to retain the feel of the old site by highlighting our client’s dedication to caring for area seniors while also underscoring the legacy of the facility’s namesake.

Our custom web design specialists and web developers got to work. They added a beautiful hero image to the site’s homepage and this one addition truly set a warm and inviting tone and would serve to guide site visitors to explore the website further. The goal when adding images is to create an immediate emotional connection as well as an understanding of services offered, so we chose carefully. Our web designers also incorporated some subtle color additions to accent the overall design.

The Results

Most information was retained, besides what the client advised us to remove or alter. But the real change was in the layout, website navigation, color accents and images. Our goal was to achieve more engagement and to create an updated design that would catch the eyes of site visitors and hopefully prompt them to interact with the organization.

We aimed for a project completion of just over a month–fairly standard for a revamp of an existing site–but with some back and forth edits and alterations, that timeline extended to roughly two months. But that additional time was so worth it, as our client can now enjoy an updated website that is naturally faster and more readily optimized by Google, meaning that it has the opportunity to rank higher on search engines. On top of that good news, their updated website also offers our client streamlined CMS access so that they can easily make minor edits to the site and add to their ongoing list of facility events.

We achieved our goals, and the client was thrilled with the results. In fact, they said: "We had a board meeting last night – showed off the web site.  Everyone was impressed!" We couldn’t ask for a better outcome than that!

The Takeaway

This was a fairly simple, cut-and-dry website update, but there’s always something to glean. In this case, our client had history with us. Years ago, we reached out to help them optimize their website for mobile use, when it was clear that this was the way forward for many users on their site–roughly 50% were accessing it via a mobile device. This was news to the client, who originally assumed that mobile access wouldn’t matter to the demographic that they work with. But because we had the numbers and had been tracking data and patterns behind the scenes, our client trusted us to move forward. So when they felt the website needed an upgrade, they immediately turned to us–we’d built that relationship and trust over time.

Trust and professionalism are at the heart of every agency-client relationship, or at least they should be. Far from pressuring anyone to keep up with the latest technology or web design trends, the pro team at Alt Media Studios will instead present clients with data-driven insights and suggestions–it’s up to them to make the final call.

If you’re a business looking to find a digital marketing agency in Cleveland or beyond, it’s easy to be skeptical–we get it. And it can be hard to find someone you can trust. But we’d urge you to take a chance on us. You’ll soon find that we’re here to be your digital marketing agency, yes, but also a partner for growth. Your goals and best interests inform our work, today, tomorrow, and always. Contact us today to learn more and discuss your website improvement project.