Case Study: Dynamic Website Redesign With a Tight Visual Focus

This full-service remodeling company, which specializes in custom cabinetry and quartz countertops, needed a complete website refresh. AMST’s Cleveland web development team stepped in to deliver a polished, modern digital experience that matched their craftsmanship.

The Goal

Our client, a full-service kitchen and bathroom remodeling company, specializes in handcrafted, Amish-made, custom cabinetry and complementary quartz countertops and luxury hardware. They naturally have an eye for detail, design, style, proportion, and color–all must-haves in their industry and key skills that recommend them to their clients. That said, they weren’t happy with their existing website. Their current website just didn’t reflect their expertise or design savvy. They tasked our Cleveland web development team with designing and building a new website that would accurately convey their ability and professionalism while showcasing their work to potential clients in a dynamic and appealing way. 

Aesthetics were a high priority, since they are in the design business themselves. They also requested a dynamic and photo-forward website–the gallery page would be especially important. At the same time, they wanted to keep things clean, white, and modern. 

The Strategy

As is always the case in a website redesign, our team collaborated with the client to get a crystal-clear idea of what they were looking for. Our consultation included references to inspiration websites they wanted to emulate in their redesign, along with specific design preferences for color, layout, site features, and more. Our web design team  nailed down their must-haves and non-negotiables and set to work on their website redesign, including several additional pages and requested features.

The Results

Our custom web designers really hit it out of the park with this one! We had an initial design scheme ready for the client in just a couple of weeks. After plenty of back and forth, lots of tweaks and additions, and a healthy dose of image uploading, we had approval to move forward with the web building portion of the project. A few weeks later, we had a fully built website to show them, complete with approved edits and images. Remember, though, that our client always has an eye on details, so it took a little more back and forth to get to a final approval. At that point, just a couple of months from the starting line, we had a brand new, shiny website, ready to go. We launched it and celebrated all around!

The results are gorgeous and truly convey a sense of luxury and modernity–that “it factor” that customers will be drawn to. Our client was happy too, excited to see where their new website would lead them.

The Takeaway

The main thing to gather here is that when it’s time to rework your website or launch a brand redesign, you want a digital marketing agency that pays as much attention to detail as you do. Why? They’ll better understand your needs and be ready to accommodate edits and changes, because they understand how important it is to be thorough and accurate. And just like you’re an expert in your industry, and that’s why your clients seek you out, you only want to entrust your online presence to an expert in digital marketing. They know what it takes to succeed online.

A top-notch digital marketing agency knows that a company’s website is the foundation of their online presence and their advertising efforts–the goal is always to engage with people and lead them back to your site. But it takes a stellar website, expert SEO services, and high-quality, targeted content to ensure that algorithms and AI-powered search engines recognize your website as an authority worth promoting. In this case, we’re using the momentum of our client’s website redesign to support their paid advertising efforts, which are seeing great results. With a beautiful new website, the digital marketing opportunities are endless.

The moral of this story is that your digital marketing agency should be attentive to your concerns and always ready to work hard for you. That’s what you’ll always encounter when you work with the web development pros at Alt Media Studios. We cover all digital marketing bases and handle everything in-house to ensure continuity, efficiency, and client satisfaction. Get to know us and see how we can help to take your website and digital marketing results to the next level! Contact us today to learn more and get started.