Case Study: Videos to Highlight a Client’s Growth

The Goal

Our client–an American manufacturer of cold-formed products and pipe and drain plugs–serves the global market and specializes in product customization for their customers. Their products are vital to their industry, but they really focus on the people behind the processes. AMST has handled a range of video marketing work for them previously, and so when they were looking for the ideal way to share their story with a wider audience, they called on us again. They wanted to share the highlights, insights, and stories that drive their business forward, and knew that video would be the perfect medium.

Our client decided that they wanted a good deal of video work done to highlight their state-of-the-art equipment, yes, but also to interview the folks who make business happen every day. They wanted clients and both site and social media visitors to see behind the scenes and to get a better idea of what goes down on the production floor. 

Another goal was recruitment–using video interviews to show the real people behind their success in an effort to attract more talent to their team. We were tasked with capturing the essence of their company process and ethos via our video marketing services. Once videos were shot, edited, and optimized, they were to be used as part of our client’s social media marketing plan.

The Strategy

Our Cleveland video production team got right to work, setting up appointments, gathering equipment, and traveling to the client’s facilities to film. We needed to capture the daily goings-on, set up interviews with employees who could share their stories and thoughts, and home in on their equipment as it worked to create their signature products. Visuals had to be high quality, audio had to be on point, and footage had to be relevant to the client’s wishes, goals, and ultimate aim–share a behind-the-scenes experience and bring in more talent. And above all else, we had to be respectful of everyone’s time and wrap things up quickly. This would require a precision execution of all of our collective videography skills.

The Results

We got back to Cleveland and got right to work editing and polishing all the video footage we were able to collect. What a job! When everything was delivered, our client was thrilled with the wide range of clips we gathered and immediately saw how useful they would be for featuring online, both on their website and in regularly scheduled social media posts. We’ve been able to help our client document what goes on behind the scenes and capture their engineers’ sentiments regarding the jobs they do. And with our client’s guidance, we’ve been able to populate their various online platforms with high-quality, compelling content. They’re well on their way to showing off their world-renowned products and equipment and attracting new and diverse talent to their already impressive team. They got precisely what they were looking for, and the digital marketing team at Alt Media Studios  were so happy to oblige. That’s what we’d call a win-win!

The Takeaway

We’ve said it before, and we’ll say it again–everyone needs to jump on the video marketing train! People want visuals. They want to see what you do, not just hear what you say. These people? They’re your future clients and employees, and they deserve a clear view into what your business does and what you stand for. Without that window inside, they may look elsewhere. Video is an easy way to make that happen, and it can capture what words and images alone never could. Not comfortable in front of a camera? No worries–our professional Cleveland video production team can accommodate. We know how to get the right angles and footage to convey your message. 

Who should use video marketing? Say it with us–everyone should use video marketing! No matter your business, products, or services, your current and future audience wants to see what you have to offer. Video marketing is the way to do that. But you need a pro team to handle it, or things could backfire or go sideways, fast. The Cleveland video production folks at Alt Media Studios are just the team to call on. It takes expertise, experience, and creativity to find the right fit, but we’re up to that challenge. From interview style videos or group discussions, 360° workspace tours or product tutorials, to our favorite–dramatic drone footage–we are so ready to take your digital marketing efforts to the next level. 

There’s plenty of data out there, and it all points to the fact that video content on your website and social media channels reaches your audience and drives growth from every angle–it’s a must. Pair that with our robust SEO, content, graphic design, and social media marketing skills (like our client did!) and you’re set up for sure success. Contact us today to learn more and get started on your next epic video marketing project. We can’t wait to get rolling!