Case Study: Total Rebrand For A Local Construction Company

The Goal

A long-time acquaintance but never quite a client, a local commercial and high-end residential construction company in the far eastern reaches of Northeast Ohio got in touch with us. We’d reached out nearly a decade in the past to work with them, but the time wasn’t right. Now, they really needed some help. They were ready for a total rebrand of their website, but the design firm they’d been working with for several years still hadn’t produced a mockup for them to approve. They had tried several times to get the ball rolling, but to no avail. So they came to Alt Media Studios to see what we could do. 

They wanted modern and cutting-edge, which was a departure from their current website. Could we make that happen?

The Strategy

Once we got some pertinent information from the client and their previous design firm, our web developers were on the ball, and a fresh mockup was created. However, the client was more interested in using the design ideas developed by the previous firm, even though they weren’t the most practical for use when building a modern, responsive, and mobile friendly website. So, of course, we did what we could for our client. Our web developers incorporated elements of the existing design with a more streamlined, simplified approach and presented their work. 

The Results

Now we wish we could say that everything was up and running in record time. But sometimes that just isn’t how life works. We handled our end of this deal and then waited for their approval. We checked in, and eventually, we got the go-ahead, after a few last tweaks and adjustments. Site launched, client was thrilled with the rebrand, and we’re just happy to finally have them on board. Years later, they finally got the new website they needed and deserved. The future really only gets brighter from here.

The Takeaway

There’s a lot that could be said. First off, if you’re working with a web design firm and you don’t have a solid rebranding strategy and a new website mockup years into the process, it might be time to get another opinion. Something just isn’t working there. Second, in this day and age, where Google search results and user experience are king, you need to work with a digital marketing agency that gets the fundamentals while also keeping an eye on design. You can have both, but it’s a balance that needs to be met and should be at the center of your discussions. Too much design at the cost of efficiency will only hurt in the short and long term. Finally, remember that a lot of the progress that AMST or any digital marketing agency can make ultimately lies with you, the client. We respect your opinion and your resources and so we need your input and approval before we can pull any triggers. Stay in touch, be available and responsive. We’re in this to help you succeed, but we need open communication for the very best results. 

If you’re in the market for a new website or a total rebrand, you can’t do better than the pros at Alt Media Studios for web design in Cleveland. On top of being Google partners, we have all the digital marketing tools you need under one roof, so work is efficient, on time, on budget and on brand. If you need your project to get to the finish line, hand us the keys–we’ll get you there!