Case Study: How We Helped A Local Maple Syrup Producer Rebrand and Increase Sales

The Goal

Our client, a local Northeast Ohio maple syrup producer with a long family history in the business, has done some reinvention and some serious growing in recent years. Now they needed their website to match that growth. They wanted to highlight their bottling operations, bulk products, and B2B focus–they no longer sold to walk-in clients and wanted that to come across clearly on their website (which we also redesigned for them!). While the spirit of the old-time sugar shack was still alive, our client has moved on to bigger and broader operations. They now source the majority of their raw product from the wider region as they could never tap enough sap to satisfy customer demands.

On top of moving away from the small farmer image, our client also wanted to highlight a new product they were launching for sale online. They asked for our help to handle various aspects of this, like setting up an online storefront with full product descriptions and images. The goal was easy, simple, and streamlined. Oh, and one more thing–they wanted to have some video work done in order to showcase the size and scope of their operations. Bulk orders are their focus and every aspect of the website, imagery, and videos should reflect this. 

The Strategy

We had several meetings and conversations with our client to get well-acquainted with their thoughts and wishes. Then our custom web design professionals got to work, redesigning the client’s website. We kept some of the branding the same per their request, for consistency’s sake, but we made some big alterations as far as the imagery and style guide goes. The new website was looking great but we needed that custom video work to show off their warehouse and production floor operations. We were able to find a date that worked for everyone (a miracle, truly!) and worked with our client to find the best time of day to visit so we could grab some exciting action shots and plenty of b-roll.

Back home, we put the pieces together and worked on building out the website, making edits, and refining things. Because our client wanted the burden taken off their shoulders when it came to shipping online orders for their new product launch, we set up a Shopify storefront, listed all the items they wanted to offer for online purchase, and set up a fulfillment method–we kept things easy breezy for them. We were ready to impress!

The Results

So, what did our client think of the work we did? It’s safe to say they loved it! After plenty of back and forth, they approved the new website design and we were so excited to get it launched and live. It’s a vast improvement for their online presence and truly represents who they are today as a company, with a design and vibe that also allows for further growth in the future. And it’s paying off! Our client saw higher ranking in search results and overall impressions thanks to all the behind-the-scenes work that we did during site creation and as part of a broader digital marketing effort.

On top of their snazzy, new look, we also helped them launch a new and original product. And this went so well! The new product quickly sold out and new orders for other products are coming in all the time. The owner is very happy with the obvious increase in sales and expanding customer base. 

The Takeaway

We’re over the moon with how this website redesign and video work turned out! We were able to perfectly capture what the client wanted to convey, and we were able to make everything easy and streamlined for them. These are busy folks who need any additional operations to fit smoothly into how they already handle their work flow, and Shopify made that attainable for us. A truly customized Shopify site makes it simple for clients to edit content, make changes, and add products on their end, as things sell out and come back in stock. All it takes is us setting things up initially, providing some basic training, and they’re off to the races.

The key lesson here is that when it comes time to update and upgrade, you want to work with a digital marketing agency who can handle everything under one roof. From custom web design and video production to Shopify expertise and general troubleshooting, the team at Alt Media Studios (AMST) was able to take care of everything for our client. We’re also handling their digital marketing, from content marketing to SEO and more.

Our nimble team is a collection of diverse talents, all at your disposal. When you commit to working with a digital marketing agency, you don’t want to find out too late that they don’t have the capacity to do what you need to be done. When you work with Alt Media Studios, you can trust that whatever you envision, we’ll make it reality, with our professional touch and experience-informed methods.

Ready to reinvent your brand and boost online exposure? Looking to launch a new product but don’t know where to start? Want to start selling online but are getting overwhelmed fast? We can help with all of that. Contact AMST today to learn more about our offerings and to get started on your journey to a better online presence and enhanced growth and success. Let’s get going!