Google Marketing Live 2018 Keynote Live Stream

Google Marketing Live 2018 Keynote Live Stream

July 10, 2018

Some our our valued customers were present today for a luncheon at our offices at Alt Media Studios in Lyndhurst to enjoy a presentation and livestream from Google. What was discussed? Here are the highlights. 

The Chairman VP of Google Ads brought out that their advertising principles are driven first and foremost by people. Feedback on ad style is their key to improvement and successful results. For example, have you ever seen an ad and clicked on "this is not relevant to me?" If so, you are contributing with helpful feedback. Ads should have value and be trustworthy. 

Through a series of other presenters, it was brought out that on a daily basis there are over 1 billion searches on YouTube. Responsive Google Ads was also discussed. How valuable that is now that most searches are performed on mobile devices! Smart campaigns was introduced by Kim Spalding during her presentation. 

It was also brought out that half of all small businesses in the United States do not have a website! A new training program was announced, called Grow With Google, which is designed to help small business owners. We expect this to be a very valuable tool in the months to come. 

Alt Media Studios is a local, Cleveland-based digital marketing agency. We are experts in this industry and a certified Google Partner, so we keep up with their standards for best ad practice and can help companies like yours measure and realize successful ROI and ad campaigns. Contact us today! 

Further details are provided at the Google Tech blog here. 

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