March 6, 2019

Despite the snow and cold, we had a good turnout for our 1st 2019 kickoff Grow With Google workshop. The livestream recording is included below for you to watch or listen to while you work, but here are some takeaways: 

Reasons to refresh your website

Googlebots are always checking your website's diagnostics and "health", how it operates on search. The coding of a website is so very important, more than aesthetics

Review your own site search results by checking the content of your meta titles and descriptions

Use tools such as Google Webmaster Tools to help navigate areas for improvement. 

Check your site security - does it have a SSL (security certificate)? For example, does it begin with https:// or is it just http://? 

Is your website mobile? It's 2019! Stasia Kudrez, our first presenter said: "It's really, really important" - watch the video for a demonstration on how to check

5 SEO Tips

  • Tip #1: Update page titles and descriptions (it should describe each page's content well)
  • Tip #2: Create a sitemap (XML file)*
  • Tip #3: Update image file names and descriptions. 
  • Tip #4: Provide a secure experience (NOTE - We have recommended to all website owners we have built and manage for add an SSL certificate to their site)
  • Tip #5: Make sure you have a mobile-friendly site

*Huh? If you have no idea what this means, it might be an indicator that you need help. That's where we come in! Contact me (text or call 440-720-4688) or email me to set up a consultation, either in person or over the phone, to help you improve your web presence. 

The livestream concluded with a Q&A from those tuned in from various Google Partner locations throughout the U.S. They submit their inquiries through Twitter by tagging @GooglePartners and including the #SpringLivestream. 

 

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