Trucking Company’s New Custom Website Streamlines Hiring And Reflects Company Image

On the Right Track: Insights Into Building Websites for Trucking Companies

Visiting a company’s website is often the first way that potential clients learn about a business. Websites don’t always need to be flashy, but they do need to be solidly constructed, ready sources of information for customers and employees alike.

In the end, a website needs to be tailored to the business. That could mean emphasizing their brand, appealing to a specific audience, focusing on goods and services, or highlighting something else entirely. Whatever the focus, there should be a clear throughline from site to company.

Targeted Websites for Trucking Companies

If you’re operating a trucking company, you might wonder, do logistics businesses really need a website? Does my trucking company need a website? In today’s digital world, the answer is always yes. But how that answer plays out will vary.

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Corporate Website

Here is where a trucking company will make space to let potential and current clients and employees get to know them. While working with your digital marketing team, expect to include details about your mission, services, fleet, news, employment opportunities, and more. This is the place to put your best foot forward and make an impression with the ultimate goal of gaining user confidence. Include a relatable story to humanize your company along with examples and specific cases that illustrate your unique capabilities. And as with any company website, include a content section for blog articles, case studies, and industry news.

Freight Marketplace or Forwarder

Instead of sharing details about a fleet, websites that serve as a marketplace or represent a freight forwarding company focus on bringing together the pieces of the puzzle to get freight from one place to another. These sites can stand on their own but could also be linked to a corporate website. Services offered could include transportation, warehousing, packaging, distribution, and more. There is plenty of relevant data to include for current or potential clients, such as legal information, research findings, and market news. Like a corporate site, this type of logistics website aims to build customer confidence and could share successes and specific job info.

Regardless of which type of logistics or trucking company you own, your website should always be easy for clients and employees to access and use. Websites are complex behind the scenes, but should be simple for users to navigate. A skilled web developer will ensure that included features highlight your core message and lead users through your site. A few questions to ask yourself when reviewing your website are:

• How long does it take for pages to load?
• Are pages visually consistent or a jumble of images, themes, styles, and colors?
• Is navigation easy and streamlined, or confusing?
• Is the navigation menu simple and consistent across pages?
• Will users have an easy scrolling experience?
• Are embedded links distinguishable, or are they hard to notice?
• Are “call-to-action” buttons (i.e. subscribe, call us, email us) obvious?
• Are social channels clearly noted and easily linked to?
• Is a blog or news section frequently updated with relevant, well-written articles?

Logistics is a niche industry, to be sure. It could seem to be so insular that a website is just a formality. But we assure you that in this digital day and age a subpar website isn’t just unfortunate, it’s a liability that can go far to hurt your chances of attracting the best clients and employees.

Ask yourself…

If my website doesn’t accurately reflect my company, how will prospective drivers learn about me? How will potential clients build confidence in our capabilities?

The short answer is, they probably won’t. Or they’ll take one look and feel they know all they need to.

But dos and don'ts always hit different when you can see the principles applied to a real-life company. One of our newer clients – Parish Transport – is a prime example of how a logistics website can be used to tell the story you want your potential customers and employees to hear.

Logistics Website Case Study: Parish Transport

Parish Transport was founded in 2004 in Ellisville, Mississippi. This trucking startup has a relatable backstory of a gritty driver and a seemingly insurmountable challenge (details we were sure to mention on their website.) They’ve since grown to operate a large fleet including flatbed, dry van, heavy haul, and other over-dimensional transportation solutions. Besides hauling and delivering, Parish also manages a brokerage network, offers turn-key transport, and specializes in logistics.

That’s a lot to unpack. But from the first conversation, the goal that rose above all else was to attract top-notch truck drivers. They proudly offer employee drivers the best and most up-to-date trucks along with competitive compensation. And now, with their site revamp, those key points come through loud and clear, underscoring their focus on technology.

Turning vision into reality can be tricky. And that’s where relying on a stellar digital marketing and web development team is vital. We were able to build a fresh, modern website and populate it with content that expressed our client’s core beliefs and goals. Parish Transport’s brand new website – that’s web development and content writing – took only six weeks, start to finish. That’s the real, everyday magic that comes from cooperation and collaboration.

AMST’s Approach: Putting Customers In The Driver’s Seat

Parish Transport executives had been down the same road before with previous development agencies and design firms. What was different this time? In the past they never felt heard. And that showed in the resulting site designs.

But when we met with the client we had an interview-style discussion. We were better able to ascertain their goals, pain points, and to get the details of what makes this company original. We also had a content writer on board so as Parish Transport’s CTO and CEO talked, notes were taken and connections were drawn.

Now, we could have taken a know-it-all approach. After all, we’ve built sites for logistics companies before. But instead, we listened. We learned the company’s origin story and distilled some core principles that were important to them. When our client said that they were more focused on hiring than on selling services, we made that our collective priority too.

What to Expect from a Digital Marketing & Web Development Company

Our team did a great job on this project, but let’s not forget that we gleaned vital talking points and insights from something that’s missing a lot in the marketing world – friendly conversation. We asked good questions and listened with our ears wide open. We worked with our client, not just for them. Is that how your digital marketing company addresses your needs? It should be. And if it’s not, give us a call and get on the road to doing things better.

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Listening to clients and hearing where they’re coming from - that’s at the heart of every project we take on.