Case Study: Targeted Google Ads Marketing Helps Business Make Sales And Clear Inventory

THE PROOF IS IN THE PUDDING: A CUSTOMER SUCCESS STORY

ARE GOOGLE ADS AND SEO WORTH THE EFFORT? 

You’ve likely seen that we host many Google events to help businesses get online with Google. But what about a real-life example to prove that PPC, Google Ads, and SEO practices are worth all the hype? If you still need convincing, here’s an outstanding customer success story that we’re proud to share!

WHY THEY STARTED RUNNING GOOGLE ADS

BUSINESS OBJECTIVE: MOVE STANDING INVENTORY

In 2017, one of our valued customers lost a large account and was stuck with a full inventory of their product. How would they pick up more business to recover from that blow? They decided to begin running Google Ads. Were the results immediate? No, but their patience certainly paid off.

SET A REALISTIC BUDGET FOR BETTER ROI

Most importantly, our customer presented us with a realistic budget that was able to fuel a productive Google campaign. Their ROI far surpassed the costs! How did our team catalyze this customer’s spike in business?

REACHING THE RIGHT AUDIENCE WITH GOOGLE ADS

REACH LOCAL CUSTOMERS WITH GOOGLE MY BUSINESS

We set up their company with a Google My Business page, complete with photos and the ability to respond to customer reviews. As a result of demographic information gathering, we enabled their Ads to reach the right audience within a specific mile radius and do so at times when they were most likely to search for the company’s products or services.

VIDEO ADS FOR BRAND AWARENESS

Video advertising helped develop their brand and forge new connections with their customers. 

IMPROVE SEARCH RANKING WITH SEO

AdWords research revealed key terms and phrases that their site and Ads should both use and avoid in order to improve Google search ranking. With the expert direction of our digital marketing strategists and SEO analysts, our customer’s business turned over a new leaf.

GATHERING DATA TO TARGET THE RIGHT AUDIENCE

Our customer understood that a successful Google campaign requires lots of tweaking in order to stay relevant with search algorithms and gather the data needed to target the correct audience. Their patience and cooperation certainly paid off! 

AD CAMPAIGN RESULTS!

They received over 50 phone calls from prospective customers in just a two-month period. Not only did they sell their entire inventory, but they had to quickly restock 75 more of their product and hire five new employees just to keep up!

THE NEXT STEP: 

KEEP UP WITH GOOGLE

A Google campaign doesn’t produce a temporary burst of results followed by a plateau. In order to sustain progress, Alt Media Studios provides ongoing, monthly support for Ads and SEO. As Google evolves and advances, so do we. 

Contact us today to learn how your business can become our next customer success story!