Case Study: Using Videos To Improve SEO

Case Study: Using Videos To Improve SEO

Are Videos Worth The Effort & Hype?

It used to be that the big question a business had to ask itself was “Do I have a website?” But now the question is “How is my website doing?” This is the question that’s spawned the SEO craze. It doesn’t take a rocket scientist to know that having a website can be useless if no one can find it. SEO (Search Engine Optimization) ensures that your website performs well on Search Engines. Creating video content is just one of the many SEO tools we at AMST use to help our clients.

In this case study, we’ll take a look at how we used video content on a retailer’s website to help them see a quantifiable increase in their website’s effectiveness.

Using Video Content On A Website For SEO:

We started making branded video content for our client’s website in May 2019. In this case, we created category page videos summarizing their offerings, uploading to Youtube and embedding them on their website.

Video Content Facts

• Videos often show up higher in search results
• They can reduce bounce rates (because people are engaged with the content)
• They increase search presence

Results

• Clicks and impressions from search results doubled over 6 months
• Over 33,000 impressions and 400 clicks in (video listed) search results over 16 months.

Bonus

• The videos made great content for the client’s future ad campaigns

How’s your website’s search result ranking? How many clicks and impressions are you getting? Could they be better? You offer something your customers need. Let our SEO experts at AMST help them find you. Interested in learning more about how to step up your company’s digital marketing efforts? Let us be a resource for you, reach out today.