Print Marketing Materials and Graphic Design For A Local Floor Care Specialist

The Goal

Our client, a local floor care specialist, has a highly skilled, experienced team of technicians that are experts at what they do. However they felt that the print marketing materials and digital media they were using in their presentations could better reflect their professionalism. Their existing brochure included all the necessary information, but the design and execution just weren’t on par. They routinely used the media when meeting with clients, when attending big events, and more, so they needed it to more accurately represent the company's scope of knowledge and their industry certifications. Our client tasked us with modernizing and revamping the media they shared with their clients and establishing a new style guide for any materials and digital communications going forward. They also wanted to settle on a standardized version of their logo to keep things consistent.

The Strategy

Our graphic design Cleveland team got to work right away, first refining our client’s logo and then working on both digital and print marketing materials. We aimed to create a more streamlined and modern visual, while also making the final product used in presentations clear and easily read and understood by the audience. This involved selecting a set color scheme and limiting font choice and logo rendering to ensure continuity and consistency. When taken together, these stylistic decisions create a coherent style guide–a must-have for every business.

The Results

After a lot of back-and-forth communication and plenty of edits, our client was thrilled with the result. Their spruced up logo and overhauled digital and print marketing materials had an updated, modern design that was easy to read and better communicated their professional skill and expertise. Better still, they were able to use the updated presentation materials immediately after we finished them–perfect timing! And their new style guide ensured that they could maintain continuity and the same level of professionalism in all of their print marketing materials going forward. From logo to color scheme and even social media posts, they had a clear direction. The results were ideal, and everyone loved the end products and the clarity they provided. 

The Takeaway

When you start to look at your digital or print marketing materials and think, “that could be better,” but you don’t have the bandwidth or expertise to handle it yourself, then you need a good partner. If you’re regularly meeting with and giving presentations to clients or setting up displays at tradeshows, your marketing materials are speaking for you–they need to showcase your business to best advantage. But not every business has a design whiz on staff, and even if they do, they’re likely already juggling a few other jobs. That’s why business owners who need reliably professional print marketing materials seek out Alt Media Studios (AMST) for graphic design in Cleveland.

When you work with a pro team of graphic designers, branding experts and social media ad campaign specialists, you can ensure that wherever your business is represented–both online and out on the road–your brand will be cohesive. Why is branding so important? Because that’s how current and potential clients recognize you. It’s also an easy way to convey your business’s ethos and goals. And when visuals are consistent, it makes your business shine among competitors as a more reliable, established option. Visuals matter, and that’s where the brand design specialists at AMST can help you stand out.

On top of capturing your business in a brand design, we can also use these materials in a myriad ways. They can be broken into graphics that can be used in social media posts, topics for content marketing, and can be used as digital or printed marketing materials in ad campaigns. An easy way to track your campaign’s performance? We can build a custom QR code for that and handle the analytics, among other things. When you’re looking for a one-stop-shop for all things that a digital marketing agency in Cleveland should offer, turn to AMST.

Need professional quality print marketing materials or a brand reboot? Say less! At Alt Media Studios (AMST) we’re always ready to create stunning custom marketing content and handle every aspect of your graphic design needs. Contact us today to learn more about our full suite of digital marketing services for businesses in Cleveland and beyond. No matter your industry, we can help you grow.