Why Should You Use Video on Your Business Website?

June 27, 2016

Video Camera

Allow me to share a recent experience with you. I was shopping for a particular item, and I searched online and looked at hundreds of options for this item. In my online search I happened upon one website where a gentleman had posted a video. In the video he was simply talking about the item and demonstrating how to use it. It was so helpful! Sure, it was a sales pitch, but it was of great benefit to me, as it answered all of my questions about the product and even those questions that I didn't know I had. It was informative, time saving and gave me the push I needed to purchase the item from him!

People just do not want to be sold "something"; they just need information so that they can make an informed decision. Written content is still extremely effective for to do just that for many. However, visual marketing is a powerful tool which increases interactions. Videos that are informative, and not an obvious sales push, are very effective at demonstrating the benefits of your product or services and prompting the viewer to take action. Considering this fact, that 46% of people who watch a video ad on a business website take action after viewing it, makes a viable reason to include video content as a part of your marketing strategy.

The social media frenzy began as a way to stay connected with friends and family, sharing life changing precious moments and pictures in an instant, making them feel as if you were right there with them. Social Media has become the preferred choice of contact among people around the world. Per "The Culterist", "a little over 2 billion people worldwide use the internet and of those 70% are on the internet daily"! Considering those numbers, it is easy to see why social media and video content is becoming the preferred medium of communication between businesses and their prospective customers.

Businesses are realizing that short, informative videos keep people engaged on their websites much longer than pictures and written text. Websites with short video content are experiencing increased "dwell time" than websites without this content. "Dwell time" is how long a visitor stays on your website, and is one of the key factors of Google's algorithm for search engine rankings. The basic idea, is that if people are spending a lot of time on your website, it must have quality content.

Here at Alt Media Studios, video content is one of our core services. Research conducted by High Q, in 2015 showed that 78% of customers watch video content online every week and 55% every day! So we encourage virtually every one of our AMST customers to incorporate video content on their website as a part of their inbound marketing campaign. It is too valuable of a business strategy tool to ignore. Contact us and allow us to help get your businesses started with a video campaign today.

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