Open Position PPC Analyst

The PPC / Paid Search Analyst responsibilities include the administration and assistance to oversee Pay Per Click media strategies for clients. The PPC Analyst is capable of quickly understanding and supporting plans that will contribute to the objectives and accomplishment of client campaigns.

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The PPC / Paid Search Analyst responsibilities include the administration and assistance to oversee Pay Per Click media strategies for clients. The PPC Analyst is capable of quickly understanding and supporting plans that will contribute to the objectives and accomplishment of client campaigns.

MAIN OPERATIONAL AREAS OF RESPONSIBILITY

  • Management of daily account of pay per click accounts on Google AdWords, Bing, and other search platforms for various clients.
  • Aid in the care and supervision of keyword proposals, as well as monthly account budget caps, quality score, impression share, and other significant account metrics.
  • Oversee and support updates for sizeable keyword lists.
  • Deliver creative copy proposals and graphical ad templates.
  • Deliver recommendations and implement approaches for keyword opportunities, targeting, campaign structuring, display network, and other factors of paid search in accordance with client objectives.
  • Assist in the administration of Display Network location lists on Google AdWords as well as through other relative advertising platforms.
  • Support the generation accounts, new paid search campaigns, and ad groups and assist in the creation of new paid search marketing proposals.
  • Produce weekly as well as monthly client reporting for all key metrics, goal tracking, revenue tracking, and other paid search proposals.
  • Keep in line with search engine and PPC industry developments and trends.
  • Observe and manage web analytics dashboards, reports, and key reporting tools, and identify principal areas of significance in agreement client goals.
  • Observe and assess search performance and search results across the major search outlets.
  • Effectively communicate with management and team on project progress, timelines, and outcomes.
  • Meet client goals by working closely with other team members.

PROFESSIONAL CAPABILITIES

  • The desire for Search and internet marketing.
  • Remarkable ability to think creatively, as well as identify and resolve problems.
  • Ability to effectively multi-task in a fast-paced environment and possess great attention to detail.
  • Ability to effectively and clearly articulate thoughts and opinions.
  • Ability to learn new business types and new industries quickly and can apply this knowledge to internet marketing proposals and achieving client objectives.
  • Elevated levels of autonomy, integrity, and self-motivation.
  • Excellent diagnostic, organizational, time management skills and project management.

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